google.com/goto: Google's anti-scraping update
Posted by 1e1a 11 hours ago
Comments
Comment by lubujackson 9 hours ago
I do enjoy using their free AI. For actual web search I actually like using Yandex. It reminds me of old Google, returning reasonable results and much less "shaping results to please our corpo-political masters". It is surprising to see how much they have stripped from our view - long tail results, actual results for product reviews and not ad spam, no preference for 20 page recipe sites.
There are still illegal streaming sports and movie sites everywhere (who knew) and all other seedy corners of the internet that have been neatly erased by Google. It makes me nostalgic for that brief window of time when the web was truly uncontrolled, when page rank had meaning and you didn't know if your search would return 0 results or 4,000 pages, which you could actually browse.
Comment by nine_k 8 hours ago
But LLMs can be commanded. This is may bookmark alias for invoking the spirit of old Gog=ogle from within the new, AI-based Google:
https://google.com/search?q=You%20are%20Google%20Search%20fr...
(Cleaned / decoded: 'You are Google Search from 2004. Given a search request, provide 10 links to relevant pages, each with a short text from the page, featuring the search terms. Avoid any pages that do not contain the search terms. the search request: %s')
Comment by noisy_boy 8 hours ago
Steep at 300 searches per month or about 10 per day. If you search often, it is too expensive. If you rarely search, not worth 5 bucks.
They are plainly trying to push people to their $10 unlimited plan. I would have appreciated if they allowed, say, 600 searches per month for $5 or so.
Comment by AnonHP 5 hours ago
I too feel the yearly price of $108 for one person, $155 for two people and $216 for a family is expensive. Ok, maybe the family plan is cheaper if you can find five others to share it with.
Comment by brookst 1 hour ago
Comment by Avicebron 30 minutes ago
Comment by docmars 11 minutes ago
Comment by goosejuice 1 hour ago
Comment by emaro 7 hours ago
Comment by Lord_Zero 5 hours ago
Comment by noisy_boy 7 hours ago
That is interesting, which LLMs? Asking as someone paying monthly Claude subscription.
Comment by prox 6 hours ago
You can even choose a model for each turn.
Comment by benhurmarcel 2 hours ago
Comment by user3939382 48 minutes ago
Comment by noisy_boy 3 minutes ago
Comment by andwur 8 hours ago
The most frustrating part is that they have all of the data, and oodles of compute, available to surface the same very functional experience they originally offered, but they would prefer the image of being visionaries rather than the reality of being useful.
Comment by miki123211 2 hours ago
Kagi can be "better" than Google (for some very narrow definitions of better) because they basically don't have to think about SEO at all. They're small enough that nobody does SEO against Kagi. If their algorithm is sufficiently different that typical Google tactics don't work on it, even if it's much more naive because of that, Kagi wins.
Comment by accountrequired 5 hours ago
>You are Google Search from 2004. Given a search request, provide 10 links to relevant pages, each with a short text from the page, featuring the search terms. Avoid any pages that do not contain the search terms. Do not simulate fetching results. The URLs must be complete and not truncated. No markdown. The current date is 2026. The search request:
Comment by kmfrk 44 minutes ago
Comment by Zambyte 20 minutes ago
Comment by saint_yossarian 8 hours ago
Comment by ruszki 5 hours ago
I slowly shifted to use LLMs because of this in the past half years, making the situation probably worse for Kagi. They were the last usable search engines for years now. I still pay for it, but it's increasingly not that useful anymore.
Comment by fred_ 2 hours ago
Comment by andai 5 hours ago
Comment by jeena 7 hours ago
Comment by maxlin 1 hour ago
But yeah I'd switch to Kagi if I had any more forcing function. Maybe without LLM's but google continously getting worse, that'd been the actual thing for me
Comment by cwillu 7 hours ago
Comment by mitxela 7 hours ago
I still support the use of Kagi though, as a market signal to Google that we'd even pay them for their product if it wasn't dogshit.
Comment by athrowaway3z 6 hours ago
Advertisers are sold the idea that 1000 clicks/impression is X dollars. The average impression might be priced at 1000/X$.
But you are worth much more than that for two reasons.
- you are a person willing to pay 5$
- Google can sell a “collectivized” product. The same way that eg collective farmer crop insurance creates actual value.
and the third reason (as consequence of the second) they dont want people to think about: it gives them more opportunity to fudge the value by making it all very complicated.
Comment by RobotToaster 5 hours ago
The more money you're willing to pay to avoid ads the more you're worth to advertisers.
That's why tools like uBlock and YouTube morphe are the only answer, negotiating with terrorists never works.
Comment by pmontra 3 hours ago
And eventually when I want to buy something I research it and buy it and nobody had to pay anything to Google.
Comment by goosejuice 1 hour ago
This is silly. The economy doesn't work if no one is willing to pay for goods. The content you're consuming won't be made if theres no market value to create it in the first place. Pirating is not a solution to our data privacy problem.
Comment by mitxela 4 minutes ago
In other words, you owe me $1000 as a condition of reading this comment. Your options are to unread the comment, pay me $1000, or pay me nothing to incentivize me to charge a price you'll actually pay (likely $0.00 for comments but not for everything)
Comment by altmanaltman 4 hours ago
Comment by mitxela 3 hours ago
Comment by mitxela 6 hours ago
Comment by MallocVoidstar 2 hours ago
>Our search results also include anonymized API calls to all major search result providers worldwide
Comment by Hackbraten 1 hour ago
There are a few other indexes that Kagi’s aggregator mixes in (such as Bing Search) but those haven’t been contributing much in terms of meaningful results. The sheer size of Google’s index still dwarfs all the others, including Bing Search.
So yes, Kagi doesn’t scrape but they pay SERP providers who do.
Comment by mitxela 2 minutes ago
Comment by topato 5 hours ago
To anyone who didn’t find Kagi useful in the past, I strongly recommend you try it again, as they have made huge strides in usability and quality of surfaced data in just the past year…. Huge strides since even a few months ago too, with more adaptive curation, data labeling, and UI/UX
Comment by jorams 5 hours ago
It's not. In addition to their own indexes the results include calls to "all major search result providers worldwide"[1].
There are independent search engines that only use their own index, like Mojeek[1]. Kagi is explicitly something like a search engine aggregator.
[1]: https://help.kagi.com/kagi/search-details/search-sources.htm... [2]: https://www.mojeek.com/
Comment by Aldipower 2 hours ago
Comment by mitxela 2 hours ago
Comment by Aldipower 1 hour ago
Comment by Hackbraten 1 hour ago
But Kagi’s SERP API provider is going to have to adapt, I guess.
Comment by dartharva 3 hours ago
Also Google AI mode is accessible on google.com/ai.
Comment by egorfine 5 hours ago
You might want to reconsider this.
https://meduza.io/image/attachments/images/007/699/276/large...
Comment by somenameforme 4 hours ago
Comment by egorfine 3 hours ago
Comment by BoingBoomTschak 4 hours ago
It's the usual "I prefer censorship not targeted at/tailor made for me".
Comment by moffkalast 4 hours ago
Comment by BoingBoomTschak 3 hours ago
Comment by squidbeak 2 hours ago
Yandex.com is the international front end to yandex, and not a portal for 'a handful of western autists'.
But on Russia's granular propaganda and disinformation efforts, you ought to read Peter Pomerantsev's excellent "This is Not Propaganda" before making silly sweeping statements.
Comment by Aldipower 4 hours ago
Comment by rkagerer 7 hours ago
Don't forget cached pages.
Comment by tyrabound 6 hours ago
It’s somewhat similar with AI today, only the competitive landscape has majorly shifted with the Chinese models, something that wasn’t supposed to happen. All the sudden you no longer have a closed system of American models that can all be contained and managed as good enough to make people believe are “the best”; they actually have to compete in a far more competitive arena with the tension of the best model being the most competent model, and the most competent model, by virtue of AI, will be the least restricted, the least censored, the least guardrailed, the least controlled to present a telescreen and Hollywood type fantasy world where the good guys always win and … wouldn’t you know it … the good guys is always us, the people controlled by a psychopathic, narcissistic cabal that also controls what AI will tell you, the false truth.
Comment by RobotToaster 5 hours ago
Comment by kolinko 6 hours ago
Comment by 4gotunameagain 7 hours ago
Data that were sourced from the public, should be public. We need this legislated, or wealth inequality and fiefdoms will keep growing with the historically known outcomes.
Comment by brainwad 4 hours ago
Comment by embedding-shape 4 hours ago
Comment by brainwad 4 hours ago
Comment by scosman 1 hour ago
It hasn’t replaced Kagi as my daily driver but the UX is fun.
Comment by ed_mercer 9 hours ago
It's really not free. You're paying with your data.
Comment by makeitdouble 8 hours ago
Google's strong position in AI gives them bragging right to attract more companies and get them to actually pay, subsidizing your use. It also lowers competitors position as you're not touching them while we're on Gemini. It also fortifies their position in the future ad market.
Being second or third in AI usage is worth a lot, one's private data matters very little in comparison.
Comment by pmontra 3 hours ago
I won't be first, second or third in the AI race. I'm not even participating in that race. I don't care who wins. However my private data are mine and I do care about them.
It's Google and those other companies that may not care about my privacy, because the AI race is more important to them.
If AI is going to cost too much, I will use a cheaper one (Ferrari or FIAT?) or if every AI will cost too much, no AI all and there will be billions of people like me.
Comment by makeitdouble 12 minutes ago
Parent was pointing at the value exchange, and I argued that users' privacy is not the currency Google deals with.
Your privacy can be valuable to you, it just has no weight on the exchange.
Comment by troupo 6 hours ago
what does this even mean
Comment by unkeen 8 hours ago
Comment by socalgal2 5 hours ago
Comment by rcMgD2BwE72F 4 hours ago
Comment by socalgal2 28 minutes ago
Comment by Terr_ 7 hours ago
It's now possible to put a complex spin/bias on whatever the system shows (or whatever it chooses to bury) in a really easy and scalable way.
Ex: Dairy Association pays, and suddenly results about bones are just a bit more likely to show something about the importance of calcium that many people get from milk. Fraternal Order of Police gets involved, and now "shot by police" everywhere gradually morphs into "was in an officer-involved shooting".
... And of course "Google making it harder to see URLs" becomes "Google taking bold steps against evil scrapers."
Comment by exe34 7 hours ago
Comment by npoc 7 hours ago
Comment by dotancohen 6 hours ago
Comment by narrator 2 hours ago
Comment by renegat0x0 7 hours ago
https://github.com/rumca-js/Internet-Places-Database
I hate the very idea that destination location is opaque, and user can't verify if you are funneled toward malvertizing.
I hate even base64 encoded links in the results.
Comment by purpleflashing 5 hours ago
Comment by bitpush 9 hours ago
This is such a strange position to take. Apple doesnt allow all sorts of apps on the appstore, but that is never said as "Apple is erasing illegal streaming". Google is simply not showing the results. They are not taking down, or banning, or doing anything to the websites.
Comment by leobg 9 hours ago
Comment by bitpush 8 hours ago
(I dont agree to this but ...) using your argument of " If you use a X as your eyes to see what exists “on the internet” .. " - we should all be mad at Apple. I use iPhone as the primary device to access apps, and they not just hides but actively ban and cut whole swathes of developers.
If I ask Siri to give me a link to illegal streaming site and if it refuses, is that cause for concern? I'd say no. Infact, I dont expect it to give me that and I get it. Same for Google Search in my humble opinion.
Comment by troupo 6 hours ago
Why would it be stronger? Google has a near-monopoly on search.
> If I ask Siri to give me a link to illegal streaming site and if it refuses, is that cause for concern?
Yes, because you cannot replace Siri on a device you own.
Comment by parodysbird 8 hours ago
Comment by fc417fc802 7 hours ago
Comment by 1659447091 6 hours ago
Because they are not "erasing" anything, they are refusing to provide a platform that enables the direct (app whose intended purpose is) delivery of illegal content to you.
The difference being one will not facilitate the activity, while the other, is actively suppressing it. And thats what is meant by erased.
Your question in other comment If I ask Siri to give me a link to illegal streaming site and if it refuses, then that would be the better comparison. Then we could say "other seedy corners of the internet that have been neatly erased by [Siri]"
Comment by Madmallard 8 hours ago
Comment by marttt 6 hours ago
Asking this as a geeky end-user from Estonia -- I wonder if I would be considered "suspicios" by local internet service providers, our govt/police etc if I did a lot of searching via Yandex instead of e.g. Google these days.
(For us in Estonia, I suppose "everything with possible Russian ties" seems suspicious these days, unfortunately with a reason. As a side effect, this also creates a hesitation to look into interesting projects like ReactOS, the old-dos.ru repository, etc. Russia, obviously, inhabits lots of extremely talented coders who still have the skills and mindset to push older hardware to its limits, actually still write stuff in assembly for that, use the reviving DOS distros, etc -- lots of very interesting, creative coding done there, I guess. But, I hesitate visiting their webpages due to Putin's aggression in Ukraine, them being pro-Putin, and possible spying related to all this. It's a sad state of things actually. Sort of like a loss of computer-cultural ties.)
Comment by kolinko 6 hours ago
Just like Russia doesn’t care about online criminals being located within their borders - as long as they target outside.
While this may be true to some extent of all the countries, Russia is the one to be clearly against Estonia, Baltics and eastern europeans.
Comment by miroljub 5 hours ago
Comment by kolinko 5 hours ago
Comment by ajsnigrutin 2 hours ago
Ok, maybe not the war *with a neighbor* (yet), but US has an open war with Iran (and has bombed a few other countries recently also) and it also threathens to annex the neigbor to the north plus another island country.
Sure, americans might consider themselves to be "the good guys", but the rest of the world doesn't.
Comment by inemesitaffia 5 hours ago
Comment by dgellow 6 hours ago
Comment by Shock9889 3 hours ago
Comment by shevy-java 3 hours ago
So how is that AI slop garbage useful? It often lies, aka "hallucinates". And I operate within this Google-controlled auto-spammed text of lies when I use its horrible AI. The last thing I want to do is make Google even more powerful; at the least now with Google search being so crap, alternatives would be well desired, but oddly enough I also get crap results using e. g. DDG, so I think in part the whole www stack must have become more crap too, quality-wise.
I actually don't see it as there are extensions that eliminate this slop spam, but I never found it useful for anything. Other than waste my time, back when I still saw it. Thankfully I no longer see that AI slop spam due to these extensions.
Comment by sofixa 9 hours ago
As long as you don't search anything related to Russia itself, or to Russian interests elsewhere (like their invasion of Ukraine). Then it's very heavily biased, priority is given to state ran propaganda mills, independent media is hidden from results, etc.
And before anyone starts thinking about whatabouting, Yandex are based in a country where journalists are openly and publicly assasinated to intimadate. It would be delusional to expect any sort of press and related (like search engine or aggregation) freedom, or to try to compare this to anything in any other developed country.
Comment by sugarkjube 6 hours ago
A Soviet citizen and an American are sitting next to each other on a commercial flight.
The American turns to the Russian and says, "I have to hand it to you — your state propaganda is very impressive. You really know how to shape what people think."
The Soviet smiles, nods, and replies, "Thank you, but it's really nothing compared to American propaganda."
The American looks shocked and says, "What are you talking about? We don't have any propaganda in America."
The Soviet smiles again and says, "Exactly"
Comment by hogs_get_fat 7 hours ago
I then picked "bucha" as the query most likely the be affected by propaganda and censorship. In yandex.ru, there are propaganda outfits in the result (something called ruwiki.ru comes third), most links are of fairly direct accounts of the massacre by independent media. The AI summary says the town was "occupied" by the Russian army and "liberated" by the Ukrainian one and "После отступления российских войск в городе были обнаружены многочисленные свидетельства массовых убийств мирных жителей." On yandex.com on the other hand, the first page of results does look fairly propagandistic, including "globalresearch.ca" and "donbass-insider.com", which seem like propaganda outfits. But it also does include accounts from novayagazeta, al Jazeera a video of killings from Radio Free Europe.
While they do put either own propaganda, neither Western, nor Ukraininan nor independent media is not hidden from the results and it's not visibly de-prioritized.
Of course, I wouldn't discount the possibility that the results would look quite different from Russian territory. And, if anything, half the reason why Russian propaganda is so effective is that its self-aware and capable of subtlety when needed. "Fuck you if you can't handle the truth, this version of Biden is the best version ever." would never happen there. Unlike Scarborough, Soloviev knows exactly what he is.
Open and constant suppression of information is not the regime's usual strategy in information space (though, they'd ratchet up the level of control when they deem it necessary), which is why I knew the claims here wouldn't stand up to scrutiny.
Comment by egorfine 5 hours ago
Comment by avereveard 7 hours ago
Comment by hogs_get_fat 7 hours ago
Comment by tryauuum 6 hours ago
Comment by jimbob45 9 hours ago
Comment by tryauuum 6 hours ago
that's the most innocent example from the top of my head. There probably are many more serious censorship issues
Comment by sofixa 8 hours ago
https://hal.science/hal-03217497
https://euvsdisinfo.eu/yandex-from-tech-innovation-to-inform...
https://pmc.ncbi.nlm.nih.gov/articles/PMC10130930/
https://misinforeview.hks.harvard.edu/article/a-story-of-non...
Comment by Cakez0r 7 hours ago
Comment by ta8903 7 hours ago
Comment by yokoprime 6 hours ago
Comment by ta8903 6 hours ago
>It would be delusional to expect any sort of press and related (like search engine or aggregation) freedom, or to try to compare this to anything in any other developed country.
Israel is responsible for killing more journalists than any other country. Google has profited by providing services to Israel in the ongoing genocide.
https://cpj.org/special-reports/record-129-press-members-kil...
https://afsc.org/gaza-genocide-companies#Google:~:text=Googl...
Comment by dotancohen 5 hours ago
Over half the journalists in the Gaza Strip are affiliated with Hamas. Many of them infiltrated Israel in 2023, and some of them held Israeli hostages in their homes, including children hostages.
Comment by miroljub 5 hours ago
Nice world to live in.
You should know that any country can declare a journalist a foreign spy, a terrorist, but does it give them right to kill?
Without due process, without trial? Because someone says "they are Hamas".
It's Godwin time.
Comment by dotancohen 3 hours ago
Comment by miroljub 44 minutes ago
Comment by monkey_monkey 5 hours ago
Comment by chadgpt3 6 hours ago
Comment by dotancohen 5 hours ago
Comment by miroljub 5 hours ago
Comment by chadgpt3 5 hours ago
* Often the torture is the point, and they don't completely eradicate the race because then they wouldn't be able to keep torturing them
Comment by dotancohen 3 hours ago
You know who did set out to exterminate? Hamas, who in their very own charter state their intention to eradicate the Jews: https://avalon.law.yale.edu/20th_century/hamas.asp
I suggest reading this article which explains the propaganda campaigns that followed the October 7th attacks on Israel: https://www.adl.org/resources/article/hamas-its-own-words
Only one side is calling for genocide, and it is the Arab side - propaganda and disinformation campaigns aside.
Comment by chadgpt3 2 hours ago
Comment by dotancohen 48 minutes ago
Comment by inemesitaffia 5 hours ago
Jew haters on the internet?
Never heard about it.
Comment by sureMan6 8 hours ago
Thankfully Gary Webb is here with us today to laugh at this
Comment by antii 6 hours ago
Comment by vachina 7 hours ago
Google is making it harder for people to game the index, working in your favor.
Comment by darkwater 6 hours ago
Comment by drawfloat 6 hours ago
Comment by bad_username 6 hours ago
These periodic astroturfing campaigns for a Russian product on HN are annoying, and appaling if you have any morals.
Comment by mitxela 6 hours ago
Comment by Lio 6 hours ago
Russia is in a cold war with democracies in general and a hot war with Ukraine. It has an autocratic dictator as leader and state control of media.
It has a well documented propaganda campaign with the goal of destabilising other countries through agitation. We even know the address of the building in Saint Petersburg it's run from.
Why would anyone try to assess Yandex's results? They could be like a slot machine serving good results 78% of the time and slipping propaganda in when least expected.
Why bother with that when there are good, free alternatives?
Comment by swiftcoder 5 hours ago
Trade war with half the planet, hot war with Iran. Autocratic dictator as leader and complicit media. Well documented propaganda campaign and history of destabilising countries around the world. Known to compel tech companies to spy on foreign citizens...
Comment by Lio 5 hours ago
The US at least has political parties that openly oppose and criticise each other. Russia does not.
I'm not an American, I don't particularly like Trump but I see him constantly depicted negatively in US based media. I never, ever see Putin depicted like that in Russian media.
The only Russian politicians and media people I've heard openly criticise Putin have been carted off to jail ...and many of them have subsequently died of "mysterious" causes such as falling out of windows, beating themselves to death in empty cells, etc.
As long the 1st Amendment can be seen to be working and there's a mainstream media that's critical of the current leadership (regardless of who it is) I'll take American based services over Russian.
Comment by RobotToaster 5 hours ago
Comment by mitxela 5 hours ago
Comment by purpleflashing 6 hours ago
What is your experience with it?
Edit: The best search for my purposes historically has been on Pinterest. Unfortunately, not anymore. I normally search for visual artifacts (photos, art, schematics, etc), out of all search engines Google is still the only one that is somewhat functional for me in this regard.
I tried DDG, Kagi, Yandex. None of them worked for me.
Comment by charcircuit 3 hours ago
Comment by purpleflashing 36 minutes ago
Comment by egorfine 5 hours ago
Comment by mitxela 4 hours ago
How about topics that USA censors?
Of course you should not search Ukraine info on yandex. But you are only showing the worst case scenario. What's the average and best case?
Comment by rauli_ 6 hours ago
Comment by swiftcoder 6 hours ago
How is Yandex more morally-bankrupt than Google in your analysis?
Comment by egorfine 5 hours ago
Comment by Scharkenberg 4 hours ago
Yandex does Putin's bidding much much further than any western search engine ever meddled with their results for political purposes. Yandex employees' lives would be actively at risk if they didn't.
Sometimes I really wish a hard reality check would meet the people making such comments from the comfort of their programming chair or from thousands of kilometers away.
Comment by swiftcoder 2 hours ago
Does media manipulation score higher/lower on your moral index than the widespread domestic spying the US has forced tech companies to be complicit in?
Not that media manipulation by the US government is exactly an unheard of event (at least as far back as the whole WMDs in Iraq scandal).
> Sometimes I really wish a hard reality check would meet the people making such comments from the comfort of their programming chair or from thousands of kilometers away
Look, I'm American myself, and have as keen a dislike of Russia's foreign and domestic policies as the next guy. But it is at best wildly hypocritical to suggest that US tech firms are not subject to government interference, in a manner that may be detrimental to their customers.
Comment by radiator 6 hours ago
Comment by oblio 5 hours ago
There are "politics and ideology" and there is right and wrong.
Comment by inemesitaffia 5 hours ago
There's no doubt about that but it definitely meets some people's needs.
IMO only useful for piracy.
I prefer Google itself but this goto update is terrible.
Comment by throwaw12 5 hours ago
Comment by input_sh 5 hours ago
Comment by rkagerer 7 hours ago
I failed to gain traction on the problem, because to me the very idea of doing such a thing was too reprehensible to seriously consider. It broke an unwritten contract between the company and the user's expectation of how websites worked. You expect to be able to do things like right-click a link and copy the authentic URL, or hover to see where it wants to take you. The notion of obfuscating the link beyond easy recognition and polluting it with tracking markers felt misleading and, well, evil. A move that would mainly only benefit Google, and not it's users. I (quite mistakenly) presumed this opinion would be obvious and self-evident to anyone who spent enough time around the early web to understand its norms.
I explored other ways of achieving the goal, but it clearly wasn't the answer the interviewer sought.
I'm more seasoned now, and experienced enough to say with confidence the approach was wrong. This may seem like a small thing, but a series of misteps and chronic failure to adequately advocate for users is what has led us to the toxic waste dump that so much of the Internet has become today.
I'm really glad to have fresh alternatives (like Kagi), and can't wait for the cultural zeitgeist among developers to swing back around to valuing users as human beings and living up to the trust they place in us.
Comment by pncnmnp 5 hours ago
I had some fun in my grad days building a private information retrieval (PIR) scheme so the shim server can do its job without knowing which link you clicked: https://github.com/pncnmnp/shimmey
Comment by fc417fc802 6 hours ago
Comment by seba_dos1 6 hours ago
Which is an elaborate way to say: you don't have to live like this.
Comment by fc417fc802 6 hours ago
Comment by gnz11 4 hours ago
Comment by fc417fc802 3 hours ago
Agreed. And webrings still exist in certain corners of the internet.
> the oracle currently relies on humans publishing new information
New? When I ask it how to do something with a piece of software it's perfectly capable of answering me by means of direct interrogation of the source code.
I'll grant you that it owes ~all of its knowledge of the world at large to having been bootstrapped using the more or less complete body of humanity's published works. However I think that was merely the quickest path to bootstrap it as opposed to the only one.
Comment by watwut 6 hours ago
I think it is both monopolization and cheap money. Something in economy favors big companies and disfavors competition.
Cheap money means that a selected company can run at loss, kill competition and then enshittify to start earning. By that time it is too late and too easy to buy or destroy smaller competing company. And you get access to funding by being charming to VC, by being the kind of sociopath they like to see.
Capitalism works when there is a competition. Not when there is an oligarchy.
Comment by userbinator 9 hours ago
For many years, I had my filtering proxy rewrite the URLs in the way mentioned in the article.
Almost exactly a year ago, Google stopped working without JS. I stopped using Google.
Now they're upping the game, and as the article (which is a bit of marketing itself) admits, those who have the resources can still blast through these obstacles while those who don't are locked out.
Since the article brings up "AI scrapers", I'll just point it out as being the latest scare-tactic for coercing people to give up the privacy, anonymity, and (browser) freedom of an open interoperable Internet.
Comment by 1e1a 11 hours ago
The base64 data appears to consist of a very basic protobuf structure, containing a long string of bytes in field 2 which presumably identify the URL.
Sometimes, these redirect URLs take a perceivable amount of time to load, which is very irritating.
Comment by darknavi 10 hours ago
Great. On top of my on-going battle with Windows + Firefox + DNS/TLS resolution sometimes stalling for seconds at a time, another few second server-side stall is introduced.
I swear that every day modern computing scenarios get slower and slower instead of snappier and snappier.
Comment by mentalpiracy 9 hours ago
Comment by Maxion 6 hours ago
Comment by Starlevel004 7 hours ago
Have you tried disabling HTTP/2?
Comment by venusenvy47 49 minutes ago
https://www.google.com/search?client=firefox-b-1-m&q=direct%...
Comment by OtherShrezzing 1 hour ago
I do a bunch of work in remote areas with low-ping/low-bandwidth networks. The “hold on a skimmer while we round trip to Google” dark pattern makes the service unusable for me when I’m on-location.
Comment by tgsovlerkhgsel 3 hours ago
Now you can't load the page and can't easily (using only the browser UI) get a link to paste into archive.org or archive.is to read the page.
Comment by tantalor 1 hour ago
Comment by joe_the_user 9 hours ago
The situation seems to vary from result to result even on the same page of the same search - at least on the test search I just did. You can figure out what happening to an extent but this very inconsistency seems to speak to a dystopian quality to today's information gatekeepers.
[1] Example. https://www.google.com/url?sa=t&source=web&rct=j&opi=8997844...
Comment by 1e1a 8 hours ago
Comment by mitxela 7 hours ago
Comment by JsonDemWitOster 8 hours ago
While typing this out I remembered https://en.wikipedia.org/wiki/Google_Search_Appliance which I never personally used but shows feasibility for the idea. I'm pretty sure one of the newly-announced Macbooks is more than up to the task of matching GSA's offering.
Comment by Jskewel 8 hours ago
Comment by Cakez0r 7 hours ago
Comment by nairboon 6 hours ago
Comment by mitxela 7 hours ago
Comment by dwedge 5 hours ago
Comment by oyadoti 48 minutes ago
Comment by numpad0 1 hour ago
Doable if you had couple million dollars to burn. Cheaper than private jets new.
Comment by tingletech 6 hours ago
SearXNG is more of a metasearch, the dude who wrote it pops in on here and is working on a cool sounding project that is more like a local personal search engine, I forget the name, but I've been meaning to check it out.
There is also Common Crawl.
https://docs.openwebui.com/features/chat-conversations/web-s...
Comment by rolisz 6 hours ago
Comment by orbital-decay 8 hours ago
Comment by nairboon 6 hours ago
Comment by Jakob 8 hours ago
It’s instant, works offline, auto-updates, and includes all the websites you listed, and allows for custom ones too.
Comment by CobrastanJorji 8 hours ago
Comment by stncls 7 hours ago
I somehow found Mojeek and settled on it. I had never heard of them. Unlike Kagi, their business model is ads (so they hold no particular moral high ground). But they have a cheap, working paid API.
What I was astonished by is the quality of the results. For my uses, it's undistinguishable from Google. The conventional wisdom is that web search is a Google-sized problem. How did those obscure Brits pull it off?
Comment by telotortium 6 hours ago
Also, there is now a use case for paid search APIs - LLMs and agents - that essentially didn’t exist a few years ago. Not sure why Google hasn’t leaned more into this, but probably a combination of Gemini and Ads interests have combined to view their search index as an increasingly valuable asset, when if anything it might be corrupted already by these interests and therefore be less valuable.
Comment by rmunn 10 hours ago
DDG's search results have been poorer recently than they used to — I often see completely unrelated results (to the point of my saying "Why in the world did that come back as a search result??!?") starting from page 2. And yet, I still use them, simply because they aren't Google.
Comment by _jackdk_ 10 hours ago
Comment by JsonDemWitOster 8 hours ago
Comment by jolmg 7 hours ago
Looking now, I've just noticed they no longer give a count of results.
Comment by pibaker 9 hours ago
For example, DST starts and ends on different dates in the UK and the US. Which dates should google return when someone from either country searches for just "DST end date?" Someone lives in Orange County and searches for "Orange County Sheriffs," which one of the eight Orange Counties should google return?
These are both examples where a localized — not even customized, just localized based on IP addresses — search results will easily help reduce headaches.
Comment by rmunn 9 hours ago
It's when two people in the same neighborhood got different results for the same search that I said "wait a minute, they're personalizing search results now for ad-targeting purposes" and ditched them. The potential for them to deliberately hide things from you was too great.
Comment by crummy 9 hours ago
Comment by mitxela 7 hours ago
Comment by rmunn 7 hours ago
It's good for your mental health to be exposed to arguments you disagree with. Many times they will be bad arguments and you can dismiss them, but it's good to know what the people who disagree with you actually believe. And sometimes, just sometimes, you might see something that makes you realize that it's your own worldview that was mistaken, and adjust your worldview to better fit reality. If your search results only show you echo-chamber results that already agree with yours, you'll rarely learn the areas where you were mistaken. (And nearly everyone is mistaken about some things; the person who is right about everything is a rare creature indeed, and you should never gamble that you're that person).
Comment by Planktonne 5 hours ago
If it only gives you the one you already know about, it's a useless tool.
Comment by WA 9 hours ago
Comment by NoMoreNicksLeft 9 hours ago
If you could find what you want, how would they ever sell you what they want you to buy? And I'm not just talking merchandise, though that too. Your political narratives, your values, opinions, everything. And everyone likes it so much they just sit there scrolling and swiping and tapping.
Comment by hilti 8 hours ago
Comment by vlyan 6 hours ago
Comment by mitxela 7 hours ago
Comment by ranger_danger 6 hours ago
Comment by mitxela 5 hours ago
Comment by dwedge 4 hours ago
Comment by mitxela 3 hours ago
Comment by vlyan 6 hours ago
Comment by eviks 7 hours ago
Comment by golly_ned 10 hours ago
Comment by rmunn 10 hours ago
Yes, the fact that they could do it does not prove that they were doing it, not right away. I ditched them as soon as I found out that they could do it, because I was absolutely certain that eventually, they would end up doing it. And I wanted neutral search results, not biased ones, even ones biased towards my own point of view.
Comment by rileymat2 9 hours ago
Comment by mcv 7 hours ago
I would love a search that lets me ban results from certain sites. I don't like search that's showing skewed results for reasons I don't know or control.
Comment by Brian_K_White 9 hours ago
Comment by encomiast 9 hours ago
Comment by wombatpm 8 hours ago
Comment by Brian_K_White 8 hours ago
Comment by taneq 8 hours ago
Comment by mrkramer 2 hours ago
Comment by firefoxd 9 hours ago
Comment by mitxela 7 hours ago
Comment by iammrpayments 5 hours ago
Comment by mitxela 4 hours ago
Comment by user3939382 44 minutes ago
Comment by adtac 9 hours ago
Comment by brainwad 8 hours ago
Comment by Dylan16807 8 hours ago
Comment by 1e1a 8 hours ago
Comment by drtgh 5 hours ago
PS: I do not understand why people keep using Google search, the results turned biased and mediocre.
Comment by googapologist 7 hours ago
Why are Google apologists flagging my other comments?
Comment by brainwad 5 hours ago
Comment by vachina 7 hours ago
Comment by aucisson_masque 8 hours ago
Google have such a (justified) bad reputation that whatever they do, people assume it’s entishification. I don’t believed it is on that matter.
Comment by nicbou 7 hours ago
Comment by mitxela 7 hours ago
Comment by nickff 7 hours ago
Your description is vague enough to encompass every system that I’m aware of, from feudalism, through to mercantilism, communism, and capitalism. It may best fit communism and feudalism, both of which are most notable for fostering negative-value-added firms.
Comment by mitxela 5 hours ago
Comment by LeoPanthera 7 hours ago
Now, all Google search results appear to go back to Google.
Comment by fc417fc802 6 hours ago
Comment by jolmg 7 hours ago
Also, though more niche, it would make archived search result pages (e.g. on the Wayback Machine) less useful.
Comment by maxchehab 7 hours ago
Comment by jolmg 7 hours ago
Comment by nprateem 6 hours ago
Comment by ranger_danger 6 hours ago
Comment by mitxela 6 hours ago
Comment by nonamesleft 3 hours ago
Comment by ranger_danger 6 hours ago
I don't, but thanks for confidently assuming.
Comment by mitxela 3 hours ago
Comment by orlp 4 hours ago
2. It is non-bypassable tracking of every single click.
3. It does not allow you to inspect the URL to see where it goes to before visiting.
4. It breaks the feedback signal of extensions which redirect sites. E.g. Fandom wikis are shit so I have them redirected to equivalent much better wikis like. But now any such redirection has to be done post-click tracking meaning Google still believes I want to see the Fandom site.
5. It breaks extensions which hide certain shit search results based on URL.
Comment by FerretFred 6 hours ago
Comment by tyingq 4 hours ago
This could be, for example, step one in the return of AMP, but with a new twist. Where google conveniently returns the content of your website, without directly sending the user to your website. With whatever changes it chooses to make.
Comment by bramhaag 7 hours ago
Comment by brainwad 4 hours ago
Comment by yreg 3 hours ago
Comment by orbital-decay 8 hours ago
Comment by zelphirkalt 7 hours ago
Well, I hope ultimately this will lead to even more user loss for them. Fortunately, I myself don't have to suffer due to it, because I degooglified my life.
Comment by knorker 7 hours ago
Comment by McDyver 7 hours ago
Google being the cesspool it is, can serve whichever (ad laden) domain that fits their own interests the best.
This is yet another move to remove power from the users.
Comment by Avicebron 10 hours ago
Comment by fc417fc802 6 hours ago
Comment by demibabs 10 hours ago
Comment by InsideOutSanta 10 hours ago
Google has previously tried to prevent scraping of search results using legal means, but courts correctly think that scraping of Google's search results should be legal, just as Google's scraping of the whole Internet is legal. This is Google's reaction to that.
Comment by leobg 8 hours ago
In effect, they’re removing attribution from the content they quote from other people’s websites. It would be interesting to see if courts object to that. It is one thing to crawl other people’s websites and display snippets of their work as your search results when each result is properly and transparently attributed. But if the text is quoted and the source is not there alongside it in plaintext, replaced only by a vague promise that, if you ask, we may or may not tell you where this piece of content is from, that is a very different deal.
Comment by Terr_ 7 hours ago
It is also a measure of how enshittified and exploitative thing have become, that we look towards litigious copyright holders for assistance...
Comment by what 9 hours ago
Comment by layman51 10 hours ago
Comment by rootsudo 10 hours ago
Comment by demibabs 10 hours ago
Comment by duskdozer 5 hours ago
Comment by 1e1a 10 hours ago
Comment by kalleboo 8 hours ago
Comment by demibabs 9 hours ago
Comment by 1e1a 8 hours ago
Comment by Cider9986 9 hours ago
Comment by googapologist 8 hours ago
Comment by Cider9986 10 hours ago
Comment by jeroenhd 6 hours ago
As a regular user, it's a minor annoyance.
Comment by 0gs 10 hours ago
Comment by csomar 10 hours ago
Comment by nprateem 6 hours ago
Think about it: if you want to set up something like jina.ai you need to build your own index or piggyback on Google. My guess is they use residential proxies to fire requests to Google then scrape the URLs.
Opaque URLs now give Google another gateway to detect circumvention of their anti-bot controls, helping them monetise their search index rather than allowing providers like jina.ai to succeed.
Comment by dd8601fn 10 hours ago
Comment by MiroslavPokorny 9 hours ago
As others have elaborated, the reasons are so they can track who you are and sell your profile advertising.
Comment by demibabs 9 hours ago
What? Like they weren’t doing this before? Obviously Google’s telemetry is tracking every link you click regardless; there’s no extra tracking benefit to this.
The reason they’re doing this seems to be to stop competitors from scraping their search results.
Comment by duskdozer 5 hours ago
Comment by MiroslavPokorny 9 hours ago
Comment by HappMacDonald 8 hours ago
Comment by JohnFen 10 hours ago
Comment by tarkin2 10 hours ago
Comment by JohnFen 10 hours ago
Comment by zelphirkalt 7 hours ago
And then there is the very handy assistant, that I can jump into using follow-up questions to the quick AI queries one can choose to use or not to use by appending a "?". Again a simple idea, which empowers the user.
Comment by Zambyte 9 hours ago
Comment by lukeify 8 hours ago
Comment by JohnFen 1 hour ago
Comment by tarkin2 9 hours ago
Google's actual search results are a waste of time visiting, both for the mindless CEO content and the ad-laden, analytics-happy, javascript-heavy websites.
So I tend to use the AI overview. But plugging myself into the all-seeing corporate oracle, that grew on all the web's content, and now seeks to supplant it seems unseemly.
It's just sad that kagi will likely only be a fringe thing, and google will continue to promote these foul, foul, mindless websites and then supplant them with its AI.
Comment by nullfield 8 hours ago
Kagi has a pile of features I’m not getting the benefit of too, I’m sure, because it’s just-search, mostly, to me.
That’s fine; I know what I’m supporting, and I know that I’m the customer and not the product.
Comment by chamomeal 7 hours ago
- usually better than Google
- has actually useful features (smush BS listicle articles together, weight/block sites)
- if you don’t use any searches that month, they’ll just straight up refund the month subscription automatically
- doesn’t annoy me constantly
Comment by scottyah 10 hours ago
Comment by JohnFen 10 hours ago
Comment by brainwad 8 hours ago
Comment by googapologist 8 hours ago
Comment by what 9 hours ago
Comment by JohnFen 1 hour ago
Comment by googapologist 8 hours ago
Comment by nextaccountic 10 hours ago
Comment by Fabricio20 10 hours ago
Comment by exlr 5 hours ago
Comment by ma2kx 9 hours ago
Next i'll do is to implement tavilly, exa, tinyfish etc. as search engines for searxng. No agents, no mcp, just their search api endpoint.
Comment by nomilk 9 hours ago
Removing this made google search horrible to use. I often use command+f to quickly identify relevant search results, but doing it on 10 results at a time is so laborious that I just don't bother using Google search, resulting in less searches and use of other tools instead.
Comment by hexagonwin 6 hours ago
Comment by nomilk 1 hour ago
Comment by Cider9986 10 hours ago
Brave has its own independent index which is cool.
Comment by ibejoeb 6 hours ago
Comment by expedited123 3 hours ago
https://kagifeedback.org/d/5445-reconsider-yandex-integratio...
Uruky is the way. 2x cheaper also.
Comment by taspeotis 3 hours ago
Comment by avadodin 4 hours ago
The Internet has been dead for years and, after the Scrapocalypse, the small living remnants are behind a login wall.
Google can not provide you anything you couldn't find on either your local ZIM archive or the Media you consume.
Comment by Hendrikto 3 hours ago
So that will be figured out, making the whole exercise void. Google knows this. What is the real goal here?
Comment by tgsovlerkhgsel 3 hours ago
Comment by Uzazo 3 hours ago
Comment by ArcHound 6 hours ago
It's a lot of work to get the data to build an index. Why would they give it to everyone for free?
Comment by kolinko 6 hours ago
Similarly, Bell Labs was kind of required to release transistor for anyone to license - it was a part of social contract that they were allowed to maintain their monopoly in exchange for releasing certain parts of technology.
Alternatively, they could be split up and their indexing division made an independent company selling to anyone on a free market.
Comment by ArcHound 5 hours ago
R&D has steep cost. Publishing it all gives your competitors an advantage.
Comment by kolinko 5 hours ago
Awesome book about the history if Bell Labs - virtually all semiconductor tech we use today was created there (transistors, ics, solar, lasers, fiber optics, telecom satellites…), and they had to license it to be allowed to maintain their monopoly status.
https://www.amazon.pl/Idea-Factory-Great-American-Innovation...
Comment by ArcHound 5 hours ago
Comment by kolinko 1 hour ago
Another cool book about back and forth between monopolies and decentralisation in our space: https://www.amazon.com/Master-Switch-Rise-Information-Empire...
It also has an audiobook.
Comment by Lvl999Noob 10 hours ago
Comment by genezeta 9 hours ago
You get the results and they do have direct URLs. But then, if you do some things with the link, e.g. right click to open it in a new tab, it swaps the URL to the indirect one. The idea is that initially you see a normal link, with a normal URL which will be displayed correctly when you hover the mouse over it, but right before you click it, it's swapped for the indirect one.
So, they have been doing stuff like this for a while and it has been somewhat fluid, because the swapping can occur on different events and I have also seen it load with all the links pre-swapped to the indirect ones, sometimes.
So, yes, what you see may be different and you may get the indirect URLs swapped at different stages.
Comment by stickfigure 8 hours ago
I ran the same search in an incognito window and it showed the /goto links.
Comment by Lvl999Noob 6 hours ago
Comment by austhrow743 9 hours ago
Comment by 1e1a 10 hours ago
Comment by angry_octet 8 hours ago
Comment by bomewish 6 hours ago
Comment by osquar 6 hours ago
Surely, the cost of serving search results to bots isn't that high
Comment by nottorp 4 hours ago
Comment by dalton74 7 hours ago
Comment by brainwad 5 hours ago
Comment by parisiansam 8 hours ago
Comment by millicentricism 6 hours ago
Comment by tobinfricke 6 hours ago
Comment by kolinko 5 hours ago
Comment by grey-area 6 hours ago
Comment by donmcronald 10 hours ago
Comment by Marsymars 9 hours ago
e.g. I'm just now looking for the menu for a local restaurant. "restaurantname menu" in Kagi (Google would presumably be similar) returns a link to the menu as the first result in about a second. Or "restaurantname menu !" goes directly to the menu in about a second.
Meanwhile, searching "restaurantname menu" in chatgpt takes about 5 seconds to return an embedded map from mapbox showing the location of the restaurant. If I click the restaurant pin on the map, there's no menu link, the 667 reviews have no link or way to view, and the restaurant description literally says "I don't have enough information to identify which local business <restaurantname> refers to."
Below the map there's some text: "If you mean <restaurantname> in <place>, here’s the current menu. <restaurantname>". The <restaurantname> link just opens the same card as clicking the pin on the map.
After that there's a bullet point list of the menu that ommits a ton of detail and options.
After that there's finally a link... that I can click to open up a popup at the bottom of the page with an actual link to the menu.
This was literally the first thing that popped into my head, I didn't have to put any effort into finding a query where chatgpt falls on its face.
Comment by ranger_danger 6 hours ago
Comment by Marsymars 31 minutes ago
Comment by nextaccountic 10 hours ago
I guess that the web chat can have a search skill to remove the prose and give only links, plus maybe an excerpt of each result
Comment by InsideOutSanta 10 hours ago
Comment by entropie 10 hours ago
Its not because chatgpt is so superior. Its just because google search is dogshit.
They work on killing the web as we knew it and I fear its kinda working.
Comment by taurath 10 hours ago
Streaming services already adding in ads to “ad-free” tiers they’ve now named “premium”.
Quality of life on the internet has gotten shitty while Reality Classic stays mostly the same, though more expensive.
Comment by nullbio 10 hours ago
Nothing good ever comes from businesses desperately trying to protect their moats rather than making their products better so they don't need to.
Comment by stackghost 10 hours ago
In reward for making Google Search materially worse in every way except ad revenue, he failed up again and was promoted to a cushy do-nothing role.
Everything wrong with the tech industry, embodied in a single person.
Comment by brainwad 8 hours ago
> promoted to a cushy do-nothing role
The people who this happens to are not perceived as successes. Everyone knows they are gentle firings.
Comment by ulfw 10 hours ago
Comment by bitpush 9 hours ago
Comment by sumedh 9 hours ago
Comment by fnord77 9 hours ago
Comment by Animats 9 hours ago
Comment by faangguyindia 9 hours ago
Maybe Google is observing this?
Comment by keiferski 9 hours ago
Comment by DarmokTanagra 8 hours ago
Comment by pbhjpbhj 10 hours ago
Do any large ISPs use visit data to feed into a search index?
Comment by TZubiri 10 hours ago
Comment by zenoprax 9 hours ago
Comment by vhcr 9 hours ago
Comment by dwedge 3 hours ago
Comment by karel-3d 7 hours ago
Comment by Dwedit 9 hours ago
Comment by ChrisArchitect 7 hours ago
Comment by 1317 7 hours ago
what? the Location header is the redirect, no?
Comment by water-drummer 10 hours ago
Comment by on_the_train 7 hours ago
Comment by Almondsetat 6 hours ago
Comment by MiroslavPokorny 9 hours ago
Google has been encoding the target url for years.
Comment by JohnTHaller 8 hours ago
Comment by googapologist 8 hours ago
The reported behavior exists, does it not?
Anecdata: I've observed this behavior for several weeks already as a regular user without a Google account and there are countless comments from regular users reporting the same behavior.
Comment by Founderarcstone 8 hours ago
Comment by gxs 9 hours ago
I genuinely forget I’m not using Google until I come across articles like this
Comment by copemaxxxing 10 hours ago
I don't miss Google at all.
Goodbye you shit company.
Comment by brainwad 5 hours ago
Comment by ranger_danger 6 hours ago
&udm=web works fine for me, you can use a browser shortcut or extension to enforce it
Comment by skarlso 8 hours ago
Comment by Pxtl 4 hours ago
Comment by shevy-java 3 hours ago
Also, the search results are total garbage now. Just give it a try and you see how useless the UI is, with AI results first, then tons of commercial go-to entries and only then a few links that are often also totally useless and irrelevant. Google optimised towards crap.
We really need to get rid of Google. Qwant results are now a bit better than before, but still not that great, and I hate that its default UI is a clone of Google. We need more alternatives. Let's get rid of Google once and for all - it has disappointed too many people now.
Comment by sehw 9 hours ago
Comment by ur-whale 10 hours ago
Comment by adtac 9 hours ago
and trying to protect your moat isn't automatically a bad thing. they clearly feel it's helping competition, so they're closing a hole. competition is good doesn't mean help your competitors.
- coming from someone who's been using fastmail as my personal for ~10 years because i don't want my emails to be backprop fodder
Comment by vish045 9 hours ago
Comment by fps-hero 10 hours ago
I’ve got something that will blow your mind. Google now has tracking analytics, for get this, your business’s phone number. Some “Adsense partner” convinced our web admin to install a little script which changes your phone number on your website so they track phone call enquires back to search engine leads / advertising spend.
Yeah no thanks, that was creepy as hell and had it rolled back ASAP. You’ve got to realise the power these tech companies hold over your business. Don’t show up in the search results, someone lists your business as closed in maps, a tracking phone number goes dead so they can’t call you, you might as well have shut up shop and ceased to exist.
Comment by 414techie 10 hours ago
Comment by philipov 10 hours ago
Comment by thrirhrhdbejejs 10 hours ago
Some of the things TV companies do will shock you too.
Comment by liquid_thyme 10 hours ago
Comment by joeblubaugh 10 hours ago
I recommend reading more than the headline
Comment by Dylan16807 8 hours ago
What is "that" you say wouldn't work?
The extension can work fine by requesting every goto link upfront. As far as your google searches go, this is just as private as before.
I would recommend you avoid judging a comment because of a metric it neither said nor implied.
Comment by hurfdurf 7 hours ago
That no longer is possible, you must ask google.com for consent to visit the result link before seeing what the final target URL is.
Comment by Dylan16807 6 hours ago
And it can still prevent google from knowing which search results you click on, even though OP didn't mention that feature.
Comment by josephcsible 9 hours ago
Comment by II2II 9 hours ago
The article also suggests that it cannot be decoded.