IKEA made a mod for Skyrim [video]

Yeah sorry man, that's clearly IKEA so it's obvious they had to act on it. Can't sell IKEA-branded games without their permission. Even on their Steam trailer, the first second is clearly IKEA. Just changing the name is not enough. https://store.steampowered.com/app/1593010/The_Store_is_Clos...

Sometimes it's not that deep. Sometimes the cute little indie dev just made a mistake.

The game is also not out yet, even though rewards were promised in June 2024.

This is a tough one. The main culprit here is that trademwark law forces the trademark owner into an active defense posture to avoid losing the trademwark. This is very different from patents or copyright. So, in a way, IKEA was forced to write that nasty letter to the developer. Still, it's obvious fromo the published game footage that the developer was trying to walk a line between referencing IKEA and calling them out directly.

I kind of wish that lawyers could settle these things more amicably than by opening with outright threats. The game is clearly taking SCP 3008 as its inspiration and that is a a quite satirical horror story take on IKEA stores. A part of me wishes that companies would be a bit more relaxed about obviously comedic or satirical uses of their identity. What would IKEA lose by approaching the developers in a more supportive manner initially? Say, by offering some more constructive suggestions to steer them away from the particular elements they take offense at.

I don't believe in intellectual property, but to the extent that we live in a world where IP exists, the original game as described is pretty clearly using IKEA's trade dress.

What percent of people do you think know that? I sure didn't. I'm guessing to two decimal points, exactly 0.00% of people know that. It's a shame how people can make sweeping statements about something when it's beyond obvious no one knows what they're talking about.

Interestingly, that link is the first time I've ever gotten a Cloudflare HTTP 451. Apparently that site is banned in Japan for "gambling".

Is it possible that that influenced IKEA's decision to make the Skyrim mod in OP? That way, they have a stronger trademark case, because it's more likely for a consumer to confuse the fake IKEA game with the real one.

My (very) naive take:

Was it important part of the game that the store looks just like IKEA?

If yes, that probably makes it more likely that it was a trademark infringement and that IKEA was justified. If no, it shouldn't be a big deal to change the colors, just to avoid potential confusion.

Even I've heard of Chex Quest and the brand has never been available in my country.

Interesting lesson there. No one hates marketing tie-ins when you make something genuinely fun, i.e. that people want to play. Opposed to forcing a distraction.

Chex Quest was really good, wasn't it!? I was so impressed. Today I learned, it is known for having been the first video game ever to be included as a cereal box prize.

There was also the Mr Pibb game.

Honestly I like Chex Quest more than Doom.

It would be hilarious if they made more of them. Chex: Eternal, Chex: Age of Breakfast

Play it! https://dos.zone/chex-quest-1996/

IKEA is known for going the extra skogsmil in whatever they do.

I mean, they even recreated an IKEA inside a dungeon and you have to navigate it and get the part to build your Kallax

I like the attention to detail with the Todd Howard reference:

> Become encumbered in-game to start your quest to storage bliss! It just works.

> Will there be meatballs?

> Maybe.

My dislike for brand crossovers is inversely correlated with how reasonable a match the brands are.

Ikea vs. The Sims? Lame, obvious

Ikea vs. Skyrim? 10/10 no notes

They needed to do a few nerfs and buffs to the other storage solutions to balance the game for the introduction of KALLAX

Is this Skyrim Special Edition or the Legendary Edition?

>so you'd expect them to be wary of doing it for no reason

average skyrim patch notes:

- added no features

- fixed no bugs

- moved around some buttons in the paid mods menu

Oh, so you're team IVAR?

BILLY gang forever!

(just kidding, I actually have both, and way more IVAR shelves than BILLYs at that(BILLIES? What would be the proper plural here?))

Casting Leomund’s Secret Chest, now comes with TROFAST modular storage management system.

That is not Matt Berry's voice.

Unmistakably so.

You've reminded me of a story from the Witcher 3 devs where during an earlier build items would randomly disappear. Horses, weapons, tankards, even NPCs... you name it, on certain conditions they would vanish before the player's eyes. Turns out they weren't just disappearing, they were "teleporting" by effectively respawning at a single point in the dead centre of the map. When they investigated the location there was an innocuous looking dwelling that was packed to the rafters with all the vanished assets. Spending too long in the place would crash the game, presumably because the collection detection on that number of cheeses, sheep, and grunting Nilfgaardian soldiers was just too much.

This is precisely how you advertise. But the beauty is that you can only do this a few times before the formula becomes worn out.

Others will have to come up with something else, entirely different, that is equally inventive.

Brilliant ad on the part of IKEA. It has all of the right ingredients, is totally unexpected, outlandishly absurd, and hits at a massive audience. Truly peerless.

It's a mod for a 15 year old game. You can just choose not to install it? Lmao

The idea has been conceived and executed by creative agency Mother, in partnership with Kinggath Creations - a team of creatives, fans and mod developers who make fun and original content that blends seamlessly into the game world.

https://creative.salon/articles/work/ikea-mother-kallax-stor...

It is likely they had the idea they (the people that actually made the mod) could talk a brand into this and IKEA was one of the many brands pitched. But someone at IKEA has to have seen this and say okay this makes sense for it work obviously. Eitherway i would say it doesn't really matter as long as they do fun stuff like this

No it's 9/12

At some point people need to take some responsibilities too. I have a bunch of ikea furniture. I have never thrown much away. Maybe 1 piece. I manage to disassemble and reassemble the rest when I need to. Sometimes I need to take a closer look at make sure I can disassemble and reassemble it.

People view cheap as disposable. That’s not entirely corporations fault.

At this point their products have so little material that it may be better for the environment to buy an IKEA one vs decent furniture (from the standpoint of caring for the environment)