John Ternus to become Apple CEO
Posted by schappim 12 hours ago
Comments
Comment by keepamovin 2 hours ago
I still haven't scroll down to the bottom, I don't want to spoil my impression. But it's great to see a positive reaction. Good way to mark the moment. Tim has been CEO for 15 years roughly, since Steve's passing. This guy seems much younger than Tim was when he ascended. I hope he really takes it to the next level.
Got a feeling that Apple has some Amazing new hardware category-making products coming out of the 'skunkworks' over the next 3 years.
Comment by user_7832 1 hour ago
This being hackernews, I hope to be excused for siding with a white hat code-hacker over a trillion dollar corporate.
(And that's not getting into all the other morally questionable stuff they've done.)
Comment by Ygg2 36 minutes ago
Jokes aside, I have started to see Microslop as the lesser of two evils (two evils being MSFT and AAPL, Google being its own parallel universe abomination). Their commitment to backward compatibility really paved the way to cheap PCs for the masses. That said, every day Macroslop is working diligently to prove me wrong.
Comment by DeathArrow 12 minutes ago
Since they can't charge a subscription for Windows (like Adobe does for its products), they don't care about it anymore.
Comment by pcblues 17 minutes ago
Wipe if you think you can do better :) It can and has been done.
Comment by mentalgear 2 hours ago
Comment by dash2 37 minutes ago
Comment by linhns 13 minutes ago
Comment by DarkNova6 1 hour ago
In other words, nothing insightful or worth talking about. I don't want to read news for feelgood vibes.
Comment by planb 37 minutes ago
Comment by cimi_ 54 minutes ago
I find your reaction strange, do you read news to be angry and/or afraid? :)
Comment by eats_indigo 1 hour ago
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Comment by hk__2 15 minutes ago
Comment by DeathArrow 30 minutes ago
That makes me wonder why people love Apple but hate all other big companies.
Comment by oofbaroomf 12 hours ago
Comment by btown 12 hours ago
> “When we started out with maps, it was an ambitious undertaking. It was bumpy,” said Ternus. “But the team had just been over the years just pushing and pushing and pushing. And Apple Maps today is absolutely amazing. If you have the vision and you're persistent and you keep working at it, you can take something you know that has a rocky start and turn it into something great.”
Here's hoping he recognizes that Apple's current generation of software is in the "rocky start" phase, not the "pushing and pushing" phase and definitely not the "absolutely amazing" phase. Time will tell...
https://www.tomsguide.com/computing/apples-joz-and-ternus-on...
Comment by 71bw 2 hours ago
Perhaps that is the case in the US, but in Poland, I haven't had a single app guide me into the literal bushes as many times as Apple Maps does. The straw that broke the camel's back was when, I shit you not, the navigation aspect literally expected me to drive through a lake.
Comment by hobofan 2 hours ago
Comment by louthy 1 hour ago
Comment by madaxe_again 1 hour ago
I tried using it in Bosnia, once, and it decided to use an abandoned airfield landing strip as a shortcut. Wild stuff.
Comment by pfix 1 hour ago
Comment by madaxe_again 33 minutes ago
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Comment by hk__2 14 minutes ago
Comment by dash2 36 minutes ago
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Comment by artk42 1 hour ago
Comment by jwr 1 hour ago
And they are planning to make it even worse with ads, so.
Comment by Daub 1 hour ago
Comment by serial_dev 1 hour ago
to be frank, I have a feeling that Google has more / better data.
Comment by lynx97 40 minutes ago
Comment by pkolaczk 58 minutes ago
However my biggest gripe with Apple Maps in Poland is that Siri does not understand Polish and cannot be told to navigate to a Polish address. It just can’t understand the street and city names :(
Btw: I haven’t counted the times Google Maps wanted me to go through the worst possible traffic jam (where the traffic jam was not visible on the map) or a closed road. I guess it just happens with every navigation system that errors happen.
Comment by billziss 54 minutes ago
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Comment by nottorp 31 minutes ago
Comment by daemin 1 hour ago
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Comment by 71bw 1 hour ago
Comment by berti 55 minutes ago
We might be kind of lucky in New Zealand with the yellow AA signposts at every intersection in the country telling you the nearest towns/communities and their distances in every direction.
Comment by pkolaczk 48 minutes ago
Comment by kakacik 1 hour ago
Generally they are fine, but not literally in every aspect in every place, Europe or not.
Comment by krackers 11 hours ago
I do wish that some day someone will tell the story of what happened during that time. Maps was bad at launch yes, but it also wouldn't get better without people contributing more data, and the fact that it took a decade to slowly improve implies that there's nothing anyone could have done to get it right "off the bat". It still feels to me Forstall was set up as the fall guy, especially considering no one was fired for antennagate.
Comment by latexr 10 hours ago
https://www.businessinsider.com/apples-minimalist-ive-assume...
Comment by walterbell 10 hours ago
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Comment by btown 5 hours ago
Comment by MarcelOlsz 2 hours ago
Yes, being rich.
Comment by UqWBcuFx6NV4r 10 hours ago
Comment by UltraSane 9 hours ago
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Comment by philipallstar 1 hour ago
Comment by Barbing 4 hours ago
Absolutely.
Was the choice to release way way way too early the right choice in the end? Needed telemetry, or even more time, to beat Google? Also taking the data from Google must have had significant ramifications.
Comment by dewey 6 hours ago
Example: Taking the airport train instead of a private driver and realizing there’s no luggage racks, staying in a regular hotel room and realizing there’s no light in front of the mirror, only behind you. So many examples like that on a daily basis.
Comment by pjerem 2 hours ago
In a lot of cities, that’s either the fastest or the most comfortable way to go somewhere in the city when you come from the outside.
Not any single navigation app support this (tbf, the few European ones don’t support it either)
Comment by daemin 1 hour ago
Comment by spockz 2 hours ago
Comment by pjmlp 2 hours ago
I can assert than this isn't a thing in most Portuguese big cities, although it would be great to have it.
Comment by holgerschurig 16 minutes ago
The's a metro ("S-Bahn") going north up to Friedberg/Hessen. Friedberg is the capital of the country. But there's no free "Park & Ride" there. Two stations towards Frankfurt you are in village called Wöllstadt. And there you have a free Park & Ride. More south some other village, no P&R. But then again in Bad Vilbel you have one.
Is however P&R + public tansport the fastest way to Frankfurt? That depends.
First, the Wöllstadt P&R isn't easily accessible from the Autobahn, or not even from the B3, which goes around Wöllstadt. And even when it went through it some years ago, it was several turn-left turn-rights through small streets.
And then the S6 only drives every 30 minutes to Frankfurt. It's supposed to change once they double the train tracks, but that will change. On top of it: metro lines don't have precedence, the quick trains like ICE have. So the S-Bahn more often than not waits until a faster train passes.
If it isn't between 7-9 in the morning, you're actually faster by car in Frankfurt than by public transport ... So the P&R is quite helpful for people living in the neighboring villages: they go by car to Wöllstadt, park there for free, commute to Frankfurt by metro. And that traffic jam free ... but not necessarily fast. And since parking in Frankfurt usually comes with a price tag, it's also a bit cheaper.
So it's nice to have this, but it's no all roses.
Comment by gmac 2 hours ago
Comment by notpushkin 2 hours ago
Comment by JKCalhoun 12 hours ago
And I know many engineers within Apple that had been testing Maps before it shipped and they were filing bugs about it. It shipped anyway.
Comment by dpark 12 hours ago
“Real artists ship”
No product worth using is bug free.
Comment by jakeydus 11 hours ago
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Comment by astafrig 8 hours ago
This is not correct; "If a product is worth using, then it has bugs." (P→Q) does not imply its converse "If a product has bugs, then it is worth using." (Q→P). Buginess is presented as a necessary condition of being worth using, not a sufficient one.
It does, however, imply "If a product has no bugs, then it is not worth using.".
Comment by dpark 7 hours ago
That was exactly my point. The presence of bugs in a product (in this case Apple Maps) does not mean it should not ship. “No open bugs” cannot be the criteria for whether a product is ready to ship.
Comment by worthless-trash 1 hour ago
I think you mean, should not.
Comment by Affric 11 hours ago
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Comment by drob518 12 hours ago
Comment by Affric 11 hours ago
I used to work to resolve addressing disputes and google just doesn't expose (maybe even store) the relevant information for a lot of parcels of land.
It’s all available freely from the government in simple formats but for Joe Public they don’t know that much less how to access it and it’s the case that technicians on the ground don’t always have it in their SOP either. Google has a level of market dominance that means their errors can be, for a small individual or over an aggregation of small individuals, costly.
Comment by paradox460 8 hours ago
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Comment by doix 1 hour ago
"Straight" can be ambiguous, second exit isn't. Maybe it's because I'm terrible with directions and hate driving, but I like the constant feedback that I'm going the right way.
Comment by Affric 11 hours ago
It just means nothing here except who you pay to collect the bins.
Comment by paradox460 8 hours ago
"Turn right on East one hundred and twenty three thousand South"
Comment by drob518 10 hours ago
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Comment by ncruces 12 hours ago
In general, for all it benefits from globalization, Apple disappoints on global markets.
Comment by cageface 10 hours ago
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Comment by pityJuke 12 hours ago
If it weren't for that, I'd use Citymapper for practically everything.
Comment by xyst 12 hours ago
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Comment by JohnMakin 12 hours ago
> Ternus recently gave an interview where he said this about the initial flop of Apple Maps:
While it is great now, it did flop because it was terrible.
Comment by mikestew 12 hours ago
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Comment by hedora 11 hours ago
Also, the UI for it keeps getting more cluttered, and they announced that in-map ads are coming Q2-3 2026.
Comment by apatheticonion 1 hour ago
There are literally no PC laptops with the quality or hardware offered by even the cheapest MacBook - the software, while fine for general consumers, creators, and some developer workloads, tragically holds back its potential something fierce.
Comment by egorfine 36 minutes ago
They will not. Recognizing the value of power users and engineers looks deeply un-Apple to me.
Comment by schnebbau 1 hour ago
The only way Linux on Mac will become a reality is if it's legislated.
Comment by 3form 53 minutes ago
Comment by egorfine 38 minutes ago
Linux on Mac is absolutely a reality [1], and Apple specifically supported it by deliberately leaving a documented/supported mechanism for another OS kernel to be loaded.
Comment by foldr 1 hour ago
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Comment by uyzstvqs 13 minutes ago
Right to repair with aftermarket parts and app installs from any source without Apple's permission. Then I'll consider using an iPhone.
Comment by foobiekr 12 hours ago
Comment by trsohmers 12 hours ago
I know between Moore's Law and Gate's Law which one I would prefer to be the industry standard... https://en.wikipedia.org/wiki/Andy_and_Bill%27s_law
Comment by freedomben 12 hours ago
Comment by friendzis 1 hour ago
Comment by jamesfinlayson 3 hours ago
Comment by cogman10 12 hours ago
Honestly, the thing that pushed me into software dev was the fact that hardware tools were absolutely garbage. Verilog felt like a joke of a language designed to torment rather than help the user.
Comment by jamesfinlayson 3 hours ago
Comment by buildbot 12 hours ago
It’s really amazing that at least there are some fully open flows for FPGAs these days, unfortunately they don’t support system Verilog. (I think this is still the case?)
Comment by foobiekr 7 hours ago
Comment by e40 9 hours ago
I don't have a lot of samples, just one. So, YMMV.
Comment by theodric 2 hours ago
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Comment by relaxing 12 hours ago
They’ve coasted too long on consistent visual identity, and even that’s been slipping. Time to focus on actual user needs.
Comment by cogman10 12 hours ago
I have to think some of that attitude would be good for apple's software division.
It's not as if ternus will be writing code directly, he's managing managers. Hopefully that means he'll demand and budget more for QA.
Comment by coldtea 12 hours ago
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Comment by Fr0styMatt88 12 hours ago
There are so many little bugs in consumer-facing apps that hit the ‘sweet’ spot of being incredible little annoyances that just aren’t worth putting an engineer on for a week to fix, but which are totally worth having an engineer throw an agent onto them.
Comment by nottorp 12 hours ago
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Comment by fauigerzigerk 1 hour ago
Apple used to insist that different types of devices require different UI principles. This seems all the more true for a transparent device that you wear on your face while moving around trying not to bump into physical objects.
But we'll see. Perhaps the right level of transparency is situational. If you sit down with iGlasses using them as a screen you might want to reduce transparency while increasing it when you're moving around outdoors. Adjusting transparency could become as routine as adjusting audio volume.
Comment by junaru 3 hours ago
I'm still on 18.x thats insecure by now and switching to Asahi as soon as something breaks.
Comment by wiseowise 2 hours ago
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Comment by imhoguy 2 hours ago
Since 26 upgrade it is unusable with 100+ notes. It looks like they merged iOS variant with Macos one. Constant freezes, random unsaves, device gets boiling hot. No fix with factory reset. I love the HW but SW needs more love.
Comment by puelocesar 1 hour ago
Comment by calf 11 hours ago
The advances that made Apple Silicon possible were, fundamentally, TSMC and ARM. These were the material conditions that had to exist in order for a tech company to capitalize on a new generation of vertically integrated chip design. Now what's the conditions for next generation Mac OS? What research advances or software engineering paradigms that are mature enough for adoption? The state of Apple software isn't just due to mismanagement, it is, but the success of the hardware entails technology nodes as a confounding factor.
Comment by UltraSane 9 hours ago
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Comment by necovek 12 hours ago
But HW is at least improving (eg. they added anti-reflective screen option), and SW is very much not.
Comment by ericzawo 11 hours ago
Comment by makeitdouble 10 hours ago
Apple has always been a "our way or the highway" brand, we can at least keep in mind that 3 laptop formulas only differenciated by size and thickness won't cut it for everyone on the planet.
Comment by wao0uuno 1 hour ago
Comment by odiroot 1 hour ago
Comment by ValentineC 12 hours ago
I don't know about Thinkpads, but the utterly pleasant glass trackpad is still one of the things I cannot find on most non-Mac laptops, despite every manufacturer being able to copy it for years.
The closest I've found are the Surface laptop/cover trackpads, but they have their own set of reliability and repairability issues.
As a MacBook user, I very rarely want to use a mouse except for gaming. THe trackpad is delightful enough for the bulk of my use cases.
Comment by wraptile 3 hours ago
Comment by ValentineC 1 hour ago
What about gestures, like two-finger scroll, or two-finger hold+click right click?
Comment by ezst 4 hours ago
Comment by pxc 12 hours ago
I was never a trackpad person until I finally got a Mac at work maybe 10 years ago. But since the trackpads stopped really clicking in favor of haptics, they're a lot worse than they used to be. I get false/double clicks and inconsistent feedback.
ThinkPads have nicer keyboards, but they stopped doing the more traditional IBM layout several years ago, which is really unfortunate. I'd be willing to pay for a more traditional keyboard layout with a slightly smaller trackpad and/or a sizeable bottom bezel (which is actually preferable for me because of my posture when I use a laptop most of the time).
Comment by bombcar 9 hours ago
Comment by gxs 1 hour ago
I’ve worked in big tech and fast growing startups, side by side at one point or another next to hundreds of nerds that love talking about hardware and software
The touchpad is almost universally loved - I have never ever once her anyone complain about the click - most people didn’t even notice the switch
It has 3D Touch and all that and I’ve never gotten a false click - ever - not exaggerating, in however long they’ve been out
The only complaint I’ve ever heard more than once is that sometimes it takes a second to respond
So I ask you: how do you use your laptop? If no one else complains about this, it’s at least worth asking the question: what do you think you’re doing differently than everybody else?
Comment by the_lucifer 12 hours ago
> But HW is at least improving (eg. they added anti-reflective screen option), and SW is very much not.
And I would disagree with the idea that I should be running Linux on my primary machine. As a developer, I've faced enough "death by a thousand cuts" situations from running Linux on my personal router and servers to let it anywhere close to my main computer.
Don't even get me started on the hardware quality of Mac laptop including their stellar trackpads, screens and the smallest details like the quality of the hinge. I can still open my 5 year old Mac with a single finger and the hinge is as solid as the day I bought it.
As someone who's also particular about user experience, Linux always fails at this. If you have good UX, that means you can critically think for what a user wants from a computer, and can determine what should and shouldn’t be prioritized. UX is never a first-class citizen on Linux, and for all the issues with Tahoe, macOS still has enough residual quality left in it to not feel like I'm constantly fighting the operating system.
Simple example: I want HDR on Linux. Should be easy right? Just switch to Plasma under Wayland? Then do a one time config so mpv can play HDR. Oh and no browsers support it so good luck. Games need gamescope and flags to be set.
I want my computer to work, not for me to work as an integration engineer. So I use my Mac and it just works™. So I just let Linux live where I feel it works best, in servers and headless environments.
Comment by 3form 1 hour ago
Comment by eklavya 31 minutes ago
Comment by dlahoda 11 hours ago
hardware - afaik only lenovo(some say asus is worth to try - but no official linux support, framework is sturdy but feels cheap) is well know for quality hardware - others are questionable.
unfortunately AMD AI Max 390/2/5+ nor Qualcomm Elite 2 Lenovos are not here.
Comment by wao0uuno 1 hour ago
Comment by happygoose 10 hours ago
it kind of 'just works' if someone already wrote the nix code to do what you want it to do and put it in nixpkgs and you manage to find it and figure out how to use it. but if that isn't the case, good luck. i once spent almost a week trying to get a program to build and run properly under nix that could probably be installed in around 20 seconds on a osx/windows machine.
Comment by honr 9 hours ago
The quality of the managed / packages software, however, is still a bit subpar compared to Debian and Redhat.
Comment by iluvcommunism 12 hours ago
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Comment by seba_dos1 12 hours ago
There's also software component. It has improved by now, but early libinput was giving some good trackpads bad rep.
Comment by danielrhodes 12 hours ago
Tech in general has changed quite a bit though. I don't know how Steve Jobs would have reacted to AI, and I don't know where tech itself would be if Jobs were still around. But I do think the next evolution is due and yet to be seen. It's not clear that Tim Cook would be the one to effectively see that through. And so I think his timing is impeccable and probably aligned with what is best for Apple. I have a lot of respect here: time has shown that a lot of leaders don't let go until its too late.
Comment by simplyluke 11 hours ago
I say this as someone who hasn't worked there, but has a large number of friends and peers who currently do or have in recent years.
Comment by ebbi 11 hours ago
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Comment by lurk2 7 hours ago
We’re talking about the company that shipped the storage bug?
Comment by dvt 9 hours ago
I vehemently disagree with this. I think Cook's logistics and business-focused goals are, if not diametrically opposed to Job's product obsession, at the very least orthogonal to it. Almost everything about Apple the product, over the past 15 years, has either coasted (e.g. stayed at par with the rest of the industry) or gotten worse. The one exception is arguably Apple Silicon (and I'm sure their board is acutely aware of it).
Comment by thenakulchawla 4 hours ago
I also think most products apple makes are in the top tier of their respective category, if not the best.
Comment by SkyPuncher 6 hours ago
I started writing out a list of Apple's products and it was simply [x device] in [y category] is either the best or consistently rated in the top of that category.
Comment by VirusNewbie 6 hours ago
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Comment by npunt 1 hour ago
Every time I see someone here dismiss this success as status symbol-oriented marketing, I just shake my head at how much that signals a deep misunderstanding of how the world works or what most of the human race wants in a product. Nobody wants the Sony WF-1000XM5 earbuds because Sony doesn't even give a shit enough to give them a name people can remember. Nobody wants Bose earbuds because nobody wants to open a buggy spyware-laden app to turn on/off noise cancelling. These products are destined to fail because they make simple things complicated, untrustworthy, bothersome.
People are whole-experience buyers, not single-feature buyers, and the experience nearly every person on earth wants is the magical 'I put it in and it works' experience. What people want is all the upside of the magic of technology and none of the cognitive overhead associated with it. The marketing reflects the inherent desire of the customer. Any luxury / status symbol aspects come AFTER that.
Comment by cjpearson 2 hours ago
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Comment by Kirby64 4 hours ago
Like what? In the true wireless camp, the Sony's are much less comfortable (and more expensive), the Bose are not as good (and more expensive)...
There's cheaper options, sure, but you're sacrificing build, ANC, battery life, etc.
Comment by atonse 8 hours ago
Comment by noahlt 11 hours ago
I'm not just being snarky — I don't think it's reasonable to say the profit-maximizing service-oriented Apple is the best possible version of itself without losing its values of personal computing and individual empowerment.
Comment by lukeify 11 hours ago
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Comment by makeitdouble 9 hours ago
The Steamdeck was a breath of fresh air, the whole Steam frames and cube could have been a big deal.
Comment by Mistletoe 4 hours ago
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Comment by jwr 33 minutes ago
I would disagree here. Apple actually did lose their values, or they are in the process of doing so.
Ads in App Store results, Ads in Maps (coming soon!), constant upsells and pushes of subscriptions and services, forced upgrade of Numbers/Pages/Keynote with annoying nags that can't be turned off, things are getting worse.
Also, when the word "values" is mentioned, one cannot forget about Tim Cook's donations to Trump and his overall support of Trump and cozying up to him.
Comment by thenanyu 12 hours ago
Comment by eloisant 11 minutes ago
But no matter what definition you take Siri was not the first AI. It's a classical cases of Apple fans thinking Apple invented everything because they saw it first in an Apple product...
If you think about AI in broad terms, it goes back to the 1970's where any skill computers gained originally thought as only human was called AI. Like playing chess.
If you think about the recent use of AI = LLM chatbots/gen AI, Siri wasn't an LLM.
Comment by throwawaymobule 21 minutes ago
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Comment by w10-1 12 hours ago
https://www.apple.com/community-letter-from-tim/
I understand Tim is a logistics genius and Ternus is a hardware genius, and that we all want better software and policy from Apple, but I'm glad that there seems to be good people at the head of one of the biggest and most consequential companies, and further that they seem to care about being good people.
As far as I can see, that's the only way to have a prayer of scaling without too much damage, which is the key issue humanity faces today.
Comment by voncheese 12 hours ago
Also want to second your point about the need for having good people leading large organizations like Apple. Especially so as things are changing so fast in technology, with a widening impact across more and more aspects and parts of lives of people and society. We certainly see the negative impact that comes with questionable and/or short term decisions (see social media), so I too am hopeful that above all else, Ternus is a good person and makes (for the most part) good decisions for people and society first and foremost.
Comment by archon810 10 hours ago
Why share it as a quote rather than a link I can click?
Comment by mghackerlady 11 hours ago
Comment by nerdsniper 8 hours ago
While I agree with all these points, I'd still rather see a hardware guru leading Apple rather than a software-focused leader. The state of software zeitgeist has gotten fairly poor, and the types of formal and thorough "Acceptance Testing" that are common in hardware are more likely to produce great experiences for users than whatever most software leaders are doing today.
Before anyone mentions how all hardware groups seem to produce god-awful software (IoT, vehicles, etc)...I agree, though I have generally attributed this to a lack of budget and vision. I don't expect those two things to be an issue at Apple, but I could be surprised.
Comment by npunt 54 minutes ago
Leadership needs to make sure everything else in the business is in order so that they can contain and shape the direction of the white-hot plasma of AI and its implications. A software leader would be too hands-on in this process and get nerd sniped. Sometimes you need some distance.
Comment by anonym00se1 9 hours ago
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Comment by rattus_rattus 8 hours ago
I had emailed with an explanation of what had occurred, and asked if I could get a refund so that I could just purchase a replacement. Within two hours of sending my email, an assistant from his office called me to arrange sending me a replacement. I was really impressed. I honestly figured I would just have to wait until the repair depot opened again, because I didn’t think I would hear back about my email.
Then a month or so later I got a call from the repair depot asking what address I’d like my repaired laptop sent to, since it was supposed to be sent back to the store for pickup (but stores were closed.) So I guess the right hand knoweth not what the left hand doeth in that case, because the person on the phone from repairs was pretty confused when I said no thanks.
Comment by djyde 9 hours ago
Comment by ugh123 4 hours ago
Wonder if he'll be as good as Cook was at kissing Trump's ass. Half serious, half /s.
Comment by alsetmusic 12 hours ago
Marco has enough standing within our world that it's actually a clever idea to appeal to Ternus on these terms. He'll probably be aware that it was written and the appeal is somewhat generic in its call to reverse course on some Cook-era policies.
We're all very hopeful but there's not enough information available on the outside to predict with any certainty how he'll lead.
Comment by 4gotunameagain 1 hour ago
It is not a tongue in cheek remark, I am genuinely curious
Comment by echoangle 1 hour ago
Or because you’re interested in the products and the „company community“ is fun and you like talking about it.
Comment by zoogeny 11 hours ago
But I cannot argue with the results the man achieved. Especially the transition to A-series and then M-series chips has been an incredible success. Perhaps the biggest flop was the Apple Vision Pro, but it is hard to really call him out on that since it wasn't that Apple lost a battle, it was that the product category just hasn't caught on (yet). Siri is another place where Apple has lagged but they could very easily catch up with the massive interest in local AI on the mac minis.
I think it will be difficult to look back on his legacy without giving him a large share of credit for Apple's continued success.
Comment by rhubarbtree 2 hours ago
Now I think we need to see Apple remake categories the way they did under Steve. If that can happen again, the future is bright.
Comment by cg805 6 hours ago
Comment by boppo1 5 hours ago
Gosh I just read a really hellish thread on what frontier LLMs will become as they're infected with advertising, I hope apple manages to break locsl LLMs (and training?) Into the public discourse
Comment by jillesvangurp 5 hours ago
Macs are great for gaming in terms of hardware. But other gaming platforms dominate the market. And Apple's walled garden approach is so effective that Steam's proton doesn't work on its platforms (so far). And its attempt to convince game developers to use Apple specific SDKs like Metal and build platforms are not really making any dent in the overall gaming market, which now eclipses Hollywood in terms of revenue and budgets. From a developer point of view it remains a highly crippled platform. And the Apple tax isn't helping.
Seen against this background, the Vision Pro is a strategic content failure. Very few 3D games work on it. Very little new 3D content is developed for it. Apple's insistence on our way or the highway continues to have developers preferring the highway. There are a few decades worth of back catalog of VR games, 3D movies, etc. Most of which flat out won't work on the Vision Pro or aren't licensed for it. They could fix that but that would require investing in content/licensing deals, compatibility/emulation, etc. And by making the core product so expensive, it basically became a niche product. And without content that remains a hard sell. It does not make sense for productions with hundreds of millions of budget (i.e. most 3D games and movies) to be targeting such a niche platform. And it does not make sense for end users to buy the product if there is no good content and if most of the good content is never released for it.
It's a very fixable problem. Valve is leading the way with Proton currently. That strategy is very portable to macs and the Vision pro. There is very little technical reason to stop that from working. And Apple has been chipping away at their own portability kit. But they are so far not really committing to it fully. They should be filling the Apple store with decades worth of great content that just works on Apple HW. As it is there is only a relatively small collection of old content that has been ported.
Comment by nxobject 4 hours ago
Steve Jobs called the original Apple TV a "hobby", and, similarly for now there isn't any pressure for it to massively grow.
Comment by davkan 2 hours ago
I love their SciFi material but two seasons of severance in three years won’t keep people subscribed. The only reason I have Apple TV for more than a month or two out of the year is due to the bundle plan math working out with family sharing.
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Comment by bell-cot 9 hours ago
Vs. when you're in the Top 10 of the Fortune Global 500, "steady as she goes" business vision is the far safer strategy.
Comment by tchalla 12 hours ago
Quite successful.
Comment by thimabi 12 hours ago
Even if that figure might somehow be inflated, it is impressive nonetheless.
Comment by ihsw 12 hours ago
Comment by benoau 9 hours ago
But it's still a net deficit of nearly 15 million tons of emissions of which practically none are offset.
https://www.apple.com/environment/pdf/Apple_Environmental_Pr...
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Comment by rootusrootus 11 hours ago
The real disconnect IMO is TSLA.
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Comment by npunt 42 minutes ago
From a correct pricing perspective, of all the companies in tech Apple seems one of the most likely to keep customers for a lifetime. They have immense lock-in and customer affinity. I don't know if the correct number is 20 or 30 or 40 but unless the economy completely tanks (which tbf is reasonably possible these days), I can only imagine a majority of their customers today will still be their customers in 15-20 years.
Comment by cesarvarela 10 hours ago
Would you not own stock of the most valuable brand in human history?
Comment by benoau 9 hours ago
It's the cash-money value of putting a fee on all digital goods and subscriptions and cash transactions in a world predisposed to forming and consolidating around monopolies. What does Apple's services revenue look like in another 20 years when Africa, China and India are paying their smartphone provider every time a dollar moves, a few billion more people paying one of two companies every time for their music, movies and tv, games, books, real-world transactions... in de-facto perpetuity.
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Comment by pembrook 3 hours ago
Alongside Nvidia they essentially monopolize TSMCs entire latest generation chip supply.
That’s a moat in hardware that is going to get even stronger over time. Given this hardware moat they can dip their toes gently into the B2B market they’ve never really cared about and pick up another few hundred billion in high margin revenue over the next 10 years no problem.
I’ve always found it weird that Apple’s entire org runs on Mac but no other Fortune 500 company on earth does. Seems like an opportunity to nibble away at Microsoft.
Comment by npunt 33 minutes ago
The real strategic risk for Apple is if it overly locks-in users and falls back into complacency. The discipline of having to continually win customers with better product is ultimately the only thing that will cause them to thrive long term.
Comment by IncreasePosts 10 hours ago
AMZN: +2100% META: +1700% MSFT: +1300% GOOG: +1400%
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Comment by npunt 26 minutes ago
I've used Google Maps for two decades and have 1000s of saved pins. I could have been a customer for life. Haven't used it since.
Comment by lotsofpulp 10 hours ago
Which means the only other option is to hopefully be able to pay Apple even more to not have to see ads. Maybe buy more Apple shares to share in this "advancement".
Comment by al_borland 8 hours ago
Under Jobs they tried iAds. The idea was to make ads so high quality that people would want to interact with them, and they had to go through a vetting process to ensure there were no dark patterns that would make people scared to tap an iAd. After a while, it was decided it didn’t work and they pulled it.
A company is under no obligation to continue bad ideas.
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Comment by al_borland 11 hours ago
Apple Maps really needs to up their POI game. They have some native data, but I’m still regularly seeing images from 3rd party sites and get prompted to download the app. I understood it in year 1, but we’re 13 years in now. This is the primary reason I keep Google Maps around.
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Comment by al_borland 8 hours ago
I’m not so sure about this. Tapping around to some random businesses around me, I see photos being pulled in from Yelp, OpenTable, and Foursquare.
When I try to view the photos full screen, OpenTable and Foursquare images work seamlessly. Yelp prompts for an app download to jump me over to their world, which is a horrible user experience.
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Comment by TheDong 9 hours ago
If you buy the 'iPhone Max' for $1500, you get ads, and if you buy the 'iPhone Max ad-free' for $3800, you don't get any ads in the app store, apple maps, apple news, or the various other apple services you use on only that one device. Similarly, you need to buy the ad-free edition of the iPad to not get ads there, and the ad-free version of the macbook for no ads there, and each of them can cost ~2.5x the cost.
I think that would be better than a monthly subscription since you'd just pay it once and then never think about it again.
Comment by al_borland 7 hours ago
YouTube’s who platform is built to show ads and run by an ad company. They are likely going to be much more profitable than a few ads in the App Store and Maps, and I’ve read Premium users are more profitable than ad-supported users. They are charging $160/year after a recent price increase. The fee you’re suggesting would be over 14 years worth of payments.
Amazon lets users remove ads on Kindle for a 1 time fee of $20, and people keep Kindles a long time.
The goodwill alone would be worth more than $20, considering iPhones already have margin (unlike most Amazon hardware).
Apple has been using security as the tent pole feature to try and differentiate themselves from everyone else. One of the reasons all the other platforms feel insecure is that ads imply data collection. If they really want to “think different” they need to stop following the crowd and operate a system that doesn’t create the compromised incentives that ads tend to come with.
Comment by nerdsniper 8 hours ago
- Gradually "make the line go up" by ramping up ad volume until the product is terrible (thereby ruining Apple's reputation among the 50-90% of users who aren't paying the ad-free prices).
- Periodically nerfing the premium ad-free tiers and putting ads into tiers that were previously ad-free.
- Purposefully making the lower tiers worse and worse in order to squeeze out marginal increases in conversion rates to the premium tiers.
Comment by tencentshill 12 hours ago
Comment by kalleboo 5 hours ago
It sounds like Cook will continue to get the dirty work of pleasing world leaders while Ternus can focus on actually running the company.
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Comment by CarbonCycles 10 hours ago
Also think it's cool that John Ternus has only a bachelor's degree with a very down to earth presence. I completely dig his LI page being really bare bones.
I suspect Apple is about to experience another Renaissance era...
Comment by lateforwork 9 hours ago
Comment by guzfip 6 hours ago
Given the level of mathematics I’ve seen involved in hardware, I’d assume the average mech eng. has a better chance than the average software eng.
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Comment by Rury 4 hours ago
Mech E. on the other hand, is perhaps the broadest engineering discipline in terms of foundational principles, application variety, and transferable skills. So shouldn't be all that surprising when it comes to hardware engineering.
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Comment by boarsofcanada 11 hours ago
Not saying that Ternus wouldn’t have been involved in or part of the decision making process in moving the Mac to Apple-designed silicon, but I haven’t seen any indication he was any more involved than other execs at the company.
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Comment by doctorpangloss 12 hours ago
you could say apple silicon was almost 2 years ahead of its time, or you could say that intel lost years on bad bets. there are only 3 consumer-scale, leading node foundries in the world!
is apple a, "making good commercial terms with poor counterparties" company? yes, to their core. whether it is their employees whom they worked to the bone, their suppliers in the ASEAN trade network, or the US politicians who starkly are too broke to regulate giant US corporations, for whom too little money goes too long of a way.
my point is, who the hell knows! there are many, many points of view. it's not any one thing. but one thing's for sure, i don't think i'm upgrading my phone until it blows up anymore, and this is the simple, greatest risk to their business.
so they're going to become a company that breaks phones to get people to replace them, regardless of what they are today :)
Comment by icyfox 12 hours ago
You see this most obviously in software and marketing - the kinds of decisions where only a few people sign off at the end, and where "good enough" is whatever those few people decide it is. You see it less in hardware and procurement where there's a powerful review cycle and scrutiny at every level of the stack. Work there is more immediately measurable: benchmarks for performance, dollars for cost.
The "vibe" of software, or of a PDF [^1], is much harder to catch that way. There's no benchmark that flags it and most conventional executives aren't drilling down in that level of detail to see it either.
You want distributed decision-making, of course. But that only works well if it's distributed to people who've cultivated their own taste and who will make good calls under pressure. I'm not sure how much of that gets fixed by leadership change at the top. Taste isn't really something a CEO can decree into a 60,000 person org. But I've only heard good things about Ternus, so I'm optimistic. Fingers crossed for a bright new chapter.
[^1]: https://www.apple.com/promo/pdf/US_FY26_Earth_Day_Promo_Tand...
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(We're seeing echoes of that again now where you can get 20-30% performance bumps in Neos and Airs just by sticking a thermal pad on the CPU - Apple is still allergic to cooling, they've just built amazingly efficient hardware that sidesteps the problem)
Comment by caycep 9 hours ago
Comment by pzo 11 hours ago
Before we had many groundbreaking features that redefined how you use smarphone:
- gps
- flashlight (yes everybody with flashlight in the pocket!)
- front selfie camera + video calls
- compass + accelerometer + gyroscope
- good wide and ultrawide (video) camera
- nfc + apple pay
- fingerprint / faceid
- esim
- magsafe
Now you can have iphone 12 pro and don't miss much from iphone 17 pro.
Comment by ebbi 11 hours ago
Comment by celsoazevedo 10 hours ago
For example, a Vivo X300 Ultra or Xiaomi 17 Ultra. Much better cameras, larger batteries, 90-100W charging, etc.
Comment by ebbi 9 hours ago
OP is alluding to the fact that Apple hasn't created industry changing categories like the iPhone.
Comment by celsoazevedo 7 hours ago
Like the brands I've mentioned, Apple buys their camera sensors (from Sony), battery, and display. And yet they don't have the best camera sensors, the newer higher capacity batteries, the latest display tech, etc.
You can go 2 or 3 iterations before seeing a real improvement, and it's not always because better tech doesn't exist. They're just not pushing hard.
Comment by duped 5 hours ago
Comment by lateforwork 9 hours ago
That's the kind of thing people say when they are out of ideas. The reality is that the mobile phone market was already a mature market, with Nokia as the leader, even before the iPhone was released. Then Steve Jobs showed the world how to innovate.
Comment by 1970-01-01 8 hours ago
Comment by spacebanana7 1 hour ago
What's the best case scenario? Make few billion a year fuzzed with long term warranty liabilities? That might sound nice, but for apple their companion products like AirPods or the Apple Watch easily clear much better profit. Putting their corporate effort into another companion product is more economically sensible and far less risky.
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Comment by carefree-bob 5 hours ago
I guess if you are gonna fail, fail so deeply that it doesn't affect your legacy :P
Comment by Danox 4 hours ago
Google is gonna spend between February and December 2026 $185 billion on their AI technology, and how much has Microsoft spent somewhere near 100 billion dollars or how about OpenAI (we don’t know yet) but that number will be my numbing or Meta which is some where in the $80 billion mark.
Tim Cook has nothing to worry about Apple didn’t squander billions of dollars they put the money where they should’ve put it in Apple Silicon and everything else they do well.
Google got a $1 billion refund and OpenAI got nothing. I’m sure Sam thought when he went into the meeting with Tim Cook that he was gonna come out with $50 billion and he came out with zip. Apple made the right choice.
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Comment by asimovDev 2 hours ago
sounds like a ton of fun to me. Just sending it rally-style everywhere :)
a better comparison is buying a Ferrari to drive around your town at 40 km/h
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Comment by ValentineC 10 hours ago
I daresay the iPhone 17 Pro is a compelling enough upgrade, hardware wise. Not much innovation, but their phone hardware is very usable.
But I'd prefer if Apple gave up 2 years of trying to "innovate" nonsense like Liquid glAss and polish up their software first, just like the old days.
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Comment by mvkel 11 hours ago
[0] As Steve Jobs said in 2005: "OS X is the most advanced operating system on the planet and it has set Apple up for the next 20 years."
How incredibly prophetic that 21 years later, MacOS is suddenly showing its age.
Comment by torben-friis 10 hours ago
How so? Genuinely curious, I've got no idea what he's like as a person.
Comment by BitwiseFool 10 hours ago
Case in point? From what I've read he's reserved, keeps a very low profile, and is dedicated to his work. We know next to nothing about his personal life.
Comment by wpm 8 hours ago
Comment by perardi 8 hours ago
I wish more tech execs were in Cook’s mold. Reserved. Controlled. Calm. No Twitter beefs, no overt politics, no blow-ups behind closed doors.
Comment by JetSpiegel 7 hours ago
Excuse me? Giving a literal gold trophy to the God-Emperor Trump is not politics?
Comment by mvkel 6 hours ago
It'd be bad business stewardship if he didn't; bad for shareholders, ultimately.
It looks silly optically, but it's plain to see that Apple has trump nailed psychologically. And it worked! They knew what was needed to get an administration to support the company in meaningful ways.
May we do better on the next election.
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Comment by comrade1234 11 hours ago
Yeah, what's going on? I'm confused by this choice - I would have expected a marketer. Maybe they really are doubling down on hardware for the ai age?
Comment by xeonmc 4 hours ago
I would have expected a marketer.
Or as some may call it, a ShillerComment by Tyrubias 12 hours ago
EDIT: I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.
Comment by TimTheTinker 7 hours ago
At the same time, privacy on internet-connected devices is like true liberty and justice -- rare, precious, fragile, and easily lost without active pursuit and sacrifice.
I hope Temus has the courage and principle to keep fighting the good fight.
Comment by Fr0styMatt88 12 hours ago
Comment by legitster 12 hours ago
Apple has led the industry on hardware but is woefully behind on the software and services front. Focusing on device-level privacy controls turns what would be a gap into a moat, and it helps deprive Google and other services from monetizing their customer base.
Not to say that it's not something the company is passionate about - but it's also good for their business. Especially when you compare it to things like human rights, transparency, and security research where Apple could take a stronger stand but don't.
Comment by nicoburns 12 hours ago
It is a market position, but companies do have some choice in which market positions they choose to take. And I wouldn't underestimate the effect of the personal views of the CEO in that.
Comment by lostlogin 12 hours ago
The payment Apple gets from Google for being the default search might help explain this. It would be hard to turn down the sums Apple gets.
https://9to5mac.com/2025/09/03/just-one-word-in-the-google-a...
Comment by greggsy 8 hours ago
I’m not sure what else they are behind on frankly, as their current offerings have been extremely stable from day dot.
How many products has Google released and killed in the past 20 years? Apple managed to land on a good thing with Apple iTunes and iPhotos in the early oughts, and managed to transition those core services into Apple Music and iCloud with little to no disruption to users. iCloud is generally a pretty predictable service that delivers on a core set of user requirements very well.
Also, thief productivity suite isn’t meant to completely replace Office, and for a free package, it meets many users needs perfectly fine.
Comment by bigyabai 8 hours ago
Define sensible. Apple's B2C margins are peanuts compared to what Nvidia's commanding right now, and they're both ARM retailers competing for the same cutting-edge fab space.
Comment by charcircuit 11 hours ago
iOS is ahead on software security compared to Android, Windows, Desktop Linux, etc.
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Comment by brandall10 12 hours ago
It would be unusual for a leader of such a thing not act in accordance w/ shareholders' best interests, as well to defy likely board guidance.
Comment by shye 11 hours ago
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[1] https://www.cnn.com/2025/11/05/business/video/jp-morgan-chas...
Comment by jmye 11 hours ago
Comment by brandall10 11 hours ago
That said, I'd love to enlightened to how it's myopic, or rather, what course(s) of action you would take, keeping in mind that Apple is a multi-trillion dollar public company.
Comment by jmye 9 hours ago
Myopia is thinking “well he did it so it must have been good”. There are myriad other things he could’ve done, that have a strong argument towards higher shareholder value.
Edit to add: Think TSLA, if you want a concrete example. If that stock was at all trading on fundamentals (and if they had a remotely capable or competent board) and not Magic Memes, Musk’s hard right pivot was inarguably bad for the brand and shareholder value, even if it made the President temporarily happy.
Comment by Nevermark 2 hours ago
Given that Apple is doing well, the onus is on someone claiming that Apple would have done better, having a strong argument.
Not "could" have done better, because things could obviously have gone better, worse, or anything else, given any substantive or random difference. Could means nothing.
(And I say this as someone very disappointed with how Cook handled that.)
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[0] https://www.theverge.com/news/737757/apple-president-donald-...
Comment by insane_dreamer 4 hours ago
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Comment by whatever1 9 hours ago
If they can make 50B from ads in the iPhone in 12 months why invent a new device that will make pennies.
Sorry folks, the math is brutal for the big corps. They cannot pivot and make cool things, the market demands to be milked until they bleed.
Comment by riazrizvi 11 hours ago
The privacy focus is why Apple is dominant today, keep that up.
Comment by nottorp 27 minutes ago
"Expensive for no good reason" products?
Comment by levocardia 11 hours ago
Comment by riazrizvi 11 hours ago
If we're paying $1000 for a Chinese phone that we'd pay $2000 for, we'll end up paying that price when the manufacturers have finally starved the professional capability to compete from the rest of the world. As we get closer to that point, the urgency to onshore is increasing.
Exploitation when we can get away with it is in our social nature as humans. So this isn't about the Chinese, or any other culture. It's just necessary for this to be onshored because it's critical.
Comment by nozzlegear 3 hours ago
What does this look like, in practice? Once China and India and Vietnam "starve the professional capability to compete" (presumably in the manufacture of smart phones) from the US, what would actually change and why?
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Comment by tokyobreakfast 10 hours ago
Apple also made some amazing hardware blunders.
My personal favorite is the force-touch home button on the previous generation iPhones and iPads wouldn't work if you were wearing a band-aid. I don't mean the fingerprint reader, it wouldn't even click. So don't ever cut yourself if you were planning to unlock your phone ever. It added basically nothing for the end user over the previous physical home button besides rendering the vibrate function wimpy and useless.
Comment by hamdingers 8 hours ago
Comment by kulahan 7 hours ago
Man, I love Apple, but their stupidity is beyond baffling sometimes. No Siri updates for 10 years, making the hardware harder to use, single-handed use is no longer as easy or comfortable, and they haven't done... anything(?) revolutionary in AGES. Their latest gaff was the Neo - a phone stretched out as much as possible to make a "laptop". They couldn't even bother to make the logo shiny on it, it was such a departure from true Apple style. Let's not forget the 92 lenses on the back of the phone that stick out a quarter inch, a screen that's nearly impossible to replace, and the hilariously pathetic "iphone repair kit" they lend you.
I have zero confidence in this guy. Nothing he had oversight over has gone well, as far as I'm concerned.
Comment by pretzel5297 6 hours ago
You're kidding right? News [1] just broke about how Apple's permanent notification storage (that they refuse to fix) undermines encryption and is being exploited by law enforcement. And they conveniently left out the fact that they were giving out push notification data to law enforcement without any warrants from their transparency reports [2]. And these are just from the top of my head.
Do we now presume all companies putting the word privacy on their ads are emphasizing privacy? Because Meta and Google does that too.
[1] https://www.forbes.com/sites/larsdaniel/2026/04/10/fbi-pulle... [2] https://www.wired.com/story/apple-google-push-notification-s...
Comment by raincole 5 hours ago
Comment by fchicken 5 hours ago
Really what apple is doing is putting a spin on their core business model of selling users the technology rather than renting it to them by subsidizing its development through spying.
It's not so much that privacy is apple's goal, but rather privacy is inherent to apple's business model (unlike google, which has always been spyware).
Comment by Rapzid 8 hours ago
Don't count on it.
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Comment by firloop 12 hours ago
> As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.
This gives me the impression that at least for the near-term, Cook will still be the one groveling to the Trump White House. Whatever you think about that, that's probably helpful for Ternus' dealings with the next administration.
Comment by nxobject 10 hours ago
Comment by arduanika 11 hours ago
But somewhere in the mix, Apple could also really use another great product mind, like the other Steve. It has been too long since the last era-defining product from Cupertino.
I have no idea what that next big thing would be. And of course, a bad product mind in charge is worse than none at all! If the next big leaps come from other companies while Apple just keeps doing what it does best in the hardware categories that it already dominates, then I guess that's fine, too.
Comment by fchicken 5 hours ago
This just suggests him holding on to more influence. What apple needs, badly, is a software and tech guy (Cook is not a tech guy).
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Comment by ergocoder 8 hours ago
How many renaissances does one company need? Apple hasn't had enough? lol
Comment by JeremyHerrman 12 hours ago
Sure it's gross but it does not necessarily signal an abandonment of values from Apple.
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Comment by insane_dreamer 4 hours ago
But MacOS is excellent IMO, and Apple's office suite is still my favorite (and I've worked extensively on Win/Lin/Mac for the past 25 years). I can't say I have any more gripes about their SW than most others.
Comment by ulfw 4 hours ago
Comment by DeathArrow 4 hours ago
It used to be the other way around, nice software and mediocre hardware.
Comment by nottorp 12 hours ago
I killed a Finder process that was at 1.2 G ram consumed today...
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Comment by wtallis 6 hours ago
The MacBook Pro started using non-removable batteries in 2009. Also: https://www.folklore.org/Diagnostic_Port.html
I don't think your fantasy that Steve would have staunchly defended upgradable RAM in the past decade has much grounding in reality. It seems entirely likely that he would have supported the switch to LPDDR to enable better battery life, higher performance and thinner form factors at the cost of sacrificing that upgradability.
Comment by nodesocket 11 hours ago
When is the last time you used Windows 11? I begrudgingly have to run it on my gaming PC and almost every time it's a frustrating experience where I want to put my fist through my monitor. Absolutely awful, zero taste, that will-do software. Windows explorer I believe is still single threaded, the integration of OneDrive into everything (my desktop is stored in OneDrive for some reason) with little to no way to undo it. Don't even get me started on Copilot. My blood pressure just rose off the charts.
Comment by unsupp0rted 11 hours ago
> when’s the last time you tried spoiled milk then?
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Comment by elicash 12 hours ago
The Vision Pro software team did an incredible job. Its software is more impressive than its hardware.
Comment by nottorp 26 minutes ago
Good, can they move to fixing the base OS then?
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And to do that more than likely the engineering and design of memory systems probably needs to come in house. No more outside dependency.
Comment by jmye 11 hours ago
What did you think you were asking? Or was this just a lame, ill-conceived gotcha that probably needed another few hours in the oven before being chucked in the garbage?
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Comment by apple4ever 11 hours ago
For example, on MacOS, you can set an app to be on all spaces. But on reboot, despite that setting, it will stick to a single space, until you relaunch the app. It has been this way for 4-5 major OS versions.
There are PLENTY of examples just like that.
Comment by kenferry 10 hours ago
I think the issue is that there are SO many piled up little features everywhere that SOMEone is using that keeping everything working while making any changes at all is very difficult.
I am a fan of more wood behind fewer swings. Don't add something like spaces unless you think you've got something so good that you are confident that it will be the common path.
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Comment by CrimsonCape 12 hours ago
Or more generically answer the question: how can I get an arbitrary audio file into my iTunes music? (hint: good luck)
Music 'synced' with iTunes but not appearing on my other devices? There must be some kind of arbitrary difference between 'synced with iTunes' and 'synced with iCloud'. I guarantee this is some kind of (barely) maintained legacy syncing to keep the iTunes workflow alive specifically so Apple can avoid giving users a modern 'import to my cloud library' feature.
Comment by CrimsonCape 11 hours ago
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Comment by charcircuit 11 hours ago
iOS comes with a text editor built in. Memo.
Ssh server doesn't make sense for an iPhone. How would that even work? It wouldn't be able to do anything or be a worse experience than something properly designed for the user rather than trying to force a 50 year old computing model onto a phone.
Comment by saintfire 10 hours ago
Maybe iPhone is different but most phones you can connect a keyboard to, making the shell pretty usable. Not my cup of tea but I have tried it. I'm still holding out on the dream that a good Linux phone might exist one day.
Comment by throwaway173738 11 hours ago
Comment by testing22321 11 hours ago
For decades it has been speculated they intentionally make that shit so people will be more likely to switch to apple
Comment by sgerenser 11 hours ago
Comment by jjjfjjgd 9 hours ago
Comment by alex1138 11 hours ago
And his "kind of glib"
No, Zuck, you're just mad Apple introduced fine grained control so you can't constantly scrape people's credentials
Comment by nozzlegear 3 hours ago
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Comment by ValentineC 12 hours ago
Comment by anonyfox 12 hours ago
Comment by array_key_first 11 hours ago
Apple software isn't bad, but it is often obtuse and buggy. And, with iOS 26, usability has taken a big hit.
Comment by dlahoda 11 hours ago
Comment by basisword 12 hours ago
Comment by antiframe 8 hours ago
On macOS when I connect or disconnect an external monitor, my applications get all confused on where they should display, especially if I then reconnect a monitor. On KDE when I unplug my monitor everything goes nicely onto one desktop. When I put a monitor back in, everything goes back to where it was before. It just works.
On macOS, every time I install a new program I need to do some dance with System preferences to allow it to run. I tried some command line settings that supposedly disables this, but it never sticks. Every few months, the process is different than it was before. On KDE, I just run my software and it works.
On macOS, I don't have useful window snapping behavior or full-screen behavior, nor am I able to have focus follow my mouse. On KDE, I have these.
macOS just doesn't work for me. But the competitors have a good solution.
Comment by bigyabai 12 hours ago
I'd need another hand to fully count all the Apple apps that have burned me in the past.
Comment by jonhohle 12 hours ago
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Comment by rafram 6 hours ago
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Comment by jonhohle 6 hours ago
Comment by soapdog 12 hours ago
Comment by gizajob 12 hours ago
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Comment by thereitgoes456 12 hours ago
Giving a golden statue of Trump has no effect on you and me, and a very large effect on Trump. He is gaining significant political capital while giving up nothing that matters (feel free to correct if I am wrong). Contrast with every other tech executive, lawyer, and university dean in America, most of whom have been cowed into compromising on their deepest values, or even worse, have done so without hesitation. I cannot think of many tech execs whom history will be kinder towards.
Comment by amalcon 12 hours ago
Comment by BirAdam 11 hours ago
The USA has the best government that money can buy.
Comment by shimman 10 hours ago
Comment by BirAdam 10 hours ago
Comment by mohamedkoubaa 10 hours ago
Comment by mcmcmc 12 hours ago
No effect on you, really. You aren’t affected by gas prices or tariffs? They are bowing down and participating in Trump’s patronage schemes. Every powerful person who does this is complicit with all the horrible things done by the Trump administration. They are endorsing Trump and his ilk with their behavior if not their words, which allows and encourages him to continue his fraud and abuse.
Comment by liuliu 12 hours ago
Everyone in the United States is complicit to the horrible things done by the Trump administration by your logic. I partially agree, but I also think burning Apple to the ground will not be Tim Cook's legacy and he is in no place to go against the executive branch.
It is not about Trump, it is about the corrupted executive branch. Tim didn't do any crime against humanity in his act.
Comment by throwaway173738 11 hours ago
Every complicity is another nail in the coffin of our democracy.
Comment by phist_mcgee 11 hours ago
But they're still responsible for their own personal piece of the rot in the system.
Comment by rescripting 11 hours ago
If a cop says your problems go away for $100, you pay it, because the downside is huge by comparison. The problem is the cop getting away with it, not that you paid the bribe.
Comment by 2muchcoffeeman 11 hours ago
Having the prize doesn’t make you the winner. But it feeds Trumps ego sooooooo muuuuuch, it’s probably the “best” thing you can do to get on his good side without actually giving him anything.
Comment by mcmcmc 11 hours ago
This is a ridiculous strawman. I’ll give you the benefit of the doubt and assume ignorance instead of malice.
I wrote that going above and beyond to curry favor with an autocrat in order to protect your profits is collaboration.
And you read, what? Existing under a government means you necessarily support it because there was an election? You do understand an election means some people voted the other way, right?
Comment by pb7 8 hours ago
He's not an autocrat precisely because there was an election. He won the election because he got the most votes. He has since failed to do most things he campaigned on because his power is very limited by virtue of our government's structure.
Comment by mcmcmc 6 hours ago
Comment by tastyface 10 hours ago
Comment by vel0city 12 hours ago
Bribery hurts everyone else following the law. It erodes public trust. All of us are definitely hurt by Trump's extreme and obvious levels of corruption.
Comment by thereitgoes456 12 hours ago
Comment by vel0city 11 hours ago
It didn't.
> In that lens, this bribery, while bad, is the least destructive form it could have taken.
Its not.
> It being so gaudy actually helps this case.
It doesn't.
Normalizing corruption to this level is a bad thing. Period.
The people engaging in this should be in prison. Including Trump.
Comment by bigyabai 12 hours ago
> Contrast with every other tech executive
What contrast is there? Tech executives capitulated to Trump's demands, and Tim Cook did the exact same thing. The problem doesn't start and stop with the gold trophy, it encompasses things like European legislation, labor/union laws, and complex supply chains that Apple needs federal support to manage. There are convoluted motives here, and the bizzaro FIFA trophies are only the tip of the iceberg.
Comment by thereitgoes456 12 hours ago
Comment by bigyabai 11 hours ago
Cynically speaking, Cook is wise to keep the DEI and climate commitments as bartering chits for Apple's next leadership to forfeit. He knows that Apple needs leverage to get their druthers from the Fed.
Comment by Schiendelman 10 hours ago
Comment by bigyabai 8 hours ago
Comment by FireBeyond 12 hours ago
He personally donated at least a million dollars to Trump's inauguration, plus whatever to the campaign.
Comment by liuliu 12 hours ago
Comment by vovavili 11 hours ago
That's a wild claim.
Comment by hei-lima 12 hours ago
Comment by bayindirh 12 hours ago
I'm using both Linux and macOS close to 20 years (Linux is even more than 20, IIRC), and macOS (aka Mac OS) used to be snappier, more stable, more uniform and had incredibly low number of papercuts around the UI. Now it has some nasty thorns here and there, while Linux is improving steadily and not regressing much as macOS.
Apple needs to overhaul their software stack. They can use a lot of sanding and polishing to bring the shine back. They need another "Snow Leopard" release, as many people say.
On the other hand, even with all these bells and whistles, they can't even get close to the composability of Linux systems. Doing so will also damage their bottom line, so they won't, and that's OK.
Comment by stephenhuey 11 hours ago
Comment by gradstudent 10 hours ago
These days I'm happier (or at least content) without a Mac. My FW13+Linux setup may not be as nice as the latest macbook, but it does exactly what I want and if it doesn't, I have options.
Comment by fchicken 6 hours ago
Dead on.
Apple's current software is such a joke I almost regret ever having invested in the Mac ecosystem. I still run Mojave for its 32-bit app support for (apple's own) apps that have no contemporary equal.
Apple weathered the passing of Steve surprisingly well, however the cracks still show. Apple's very best is exclusively reserved for those products/devices/software with Jobs' fingerprints on them.
I still run an original iPhone SE as well. The entire tech sphere has gone in such a poor direction, I've increasingly divested myself from tech. If it no longer works with my system, I simply stop using it. It's a happy ("insecure") place.
Comment by wtallis 4 hours ago
I think it started slightly earlier: 10.7 Lion in 2011 introduced the new full-screen mode that was completely broken on multi-monitor setups, as though Apple entirely failed to test on or even anticipate what was at most a moderately "power user" hardware configuration. They've introduced lots of useless features over the years (eg. Game Center), but that full-screen mode was the first time I recall OS X having such an in-your-face usability regression that was so obvious and avoidable.
10.7 also dropped Front Row, which was a disappointment to me, but is at least understandable in the context of Apple TV existing as a separate product they wanted to steer users toward. Losing Rosetta in 10.7 was also somewhat justifiable, and didn't hurt me much since my first Mac was an Intel machine and I didn't have much of a library of PPC-only applications.
Comment by dcminter 3 hours ago
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Comment by lukeh 9 hours ago
Comment by pdpi 9 hours ago
It's really easy to fail to see this in the heat of things.
macOS has a feature where it puts an orange dot on the top right corner of your screen whenever your microphone is recording. That orange dot is normally part of the menu bar, and completely unobtrusive, but will still show up on top of full-screen windows (e.g. it'll show up on top of games if you're on Discord talking to friends), which is distracting as hell.
As horrendously annoying that little dot is, what's the alternative? Either you have an uncircumventable marker saying you're being recorded, or you don't. Any way to turn that thing off that doesn't involve disabling SIP would be trivial to exploit by anybody who managed to plant malicious recording software in the first place.
Comment by hecanjog 8 hours ago
Comment by pdpi 1 hour ago
Comment by phs2501 7 hours ago
Again, I get it, but as a power user this kind of stuff is just infuriating.
Comment by pxc 5 hours ago
So much pain in macOS is in areas like this, trying to hack basic features back into the anemic OS.
Apple's "OS" updates typically focus on end-user applications that I don't use and never intend to. Meanwhile the core of the OS, and even the desktop environment, feels stagnant compared to many Linux distros.
Comment by atomicthumbs 8 hours ago
Comment by hnfong 4 hours ago
I think that was mainly due to GPL 3.
Comment by simondotau 3 hours ago
Comment by Schiendelman 10 hours ago
Comment by stephenhuey 9 hours ago
Many other iPhone/Macbook users have been shocked I don't turn on Messages on my Mac due to a bad experience with sync in the first year that was possible, and I had a similar bad experience with photos in iCloud early on. Maybe the sync is fast now, but my usage would put my in a higher iCloud tier than I'd like, and I still feel more at ease juggling many Photos libraries on external hard drives. I avoid Google Photos like the plague, and even though I trust Apple more (for now), I'd still rather not entrust to them my family's personal photos and videos.
Comment by Schiendelman 9 hours ago
Comment by fragmede 5 hours ago
Comment by miramba 40 minutes ago
Hopefully in a place where I can solve the bigger problems I have then!
Comment by stephenhuey 5 hours ago
Comment by rodric 5 hours ago
You can use Messages on the Mac without storing messages in iCloud. iPhone, iPad and Mac can all send and receive the same account’s messages, effectively staying in sync without actually syncing them to iCloud’s servers.
Comment by lynndotpy 12 hours ago
Improving interface response times is the single best thing Apple can do to improve their UX. I don't need an interface which throbs, wiggles, jiggles, shines, and refracts, I need an interface that's snappy and fast.
As far as I know, MacOS is the _only_ desktop OS with this problem. The only way to fix this problem on MacOS is to do everything inside a virtual machine running anything but MacOS.
Comment by runjake 11 hours ago
You can turn down the animation times for most of this with "defaults write" commands. Set them to 0 or as small as you want. Here's a good list to get started:
https://gist.github.com/j8/8ef9b6e39449cbe2069a
> I don't need an interface which throbs, wiggles, jiggles, shines, and refracts, I need an interface that's snappy and fast.
System Settings -> Accessibility -> Reduce Motion: Enabled System Settings -> Accessibility -> Display -> Reduce Transparency: Enabled
Comment by lynndotpy 8 hours ago
These terminal commands don't fix the problem- there are still lengthy animations, e.g. when swapping desktops or opening folders. These are tasks I sometimes do multiple times per second on Linux.
Comment by storoj 10 hours ago
> This is always the default answer to this question online, and I’m sick of it! It doesn’t even solve the problem, but rather replaces it with an equally useless fade-in animation.
https://arhan.sh/blog/native-instant-space-switching-on-maco...
Comment by gitpusher 9 hours ago
But this eroded over time. Nowadays both Mac and iOS are bloated pieces of crap that reek of design by committee. A lot of people blame Alan Dye (and they are probably right to do so) but there are other factors too. With Steve and Jony gone, they need someone who cares to step in and assert control once more
Comment by robotresearcher 5 hours ago
That's kinda rose tinted history. System 7 (1990s Mac OS) for example crashed and locked up a whole lot, in my experience. The UI was fantastic and had great consistency, and the developer docs were of a quality that would blow minds today. But the software was not as solid as all that.
Windows was the same or maybe worse at the time. BSOD was common and a nightly reboot was a good idea until NT/Win2000. Solaris and BSD would have months of uptime on similar hardware, so it was a software problem. PC OSes were just not there yet. Windows 2000, OSX, and Linux gradually fixed that.
That's all basic uptime. The UI design drift of MacOS is another story.
Comment by ajross 10 hours ago
Comment by jcgrillo 9 hours ago
Comment by Lalabadie 9 hours ago
Now that said iPhone is a thousand times faster, just invoking the keyboard can cause a serious delay with stutters.
Comment by nomilk 9 hours ago
In any case, it’s odd that hardware is multiples better yet it doesn’t always nail something as basic as typing
Comment by lynndotpy 8 hours ago
But I often have input lags where I will press several keys, and then a period of time (which can be multiple seconds) will pass before my taps are registered.
The 14 Pro Max launched less than four years ago, and should not be slower than an Android which launched a decade prior.
Comment by senderista 7 hours ago
Comment by phony-account 6 hours ago
No-one has forced you to upgrade. I’m writing this on iOS 18.
Comment by DeathArrow 4 hours ago
Comment by brailsafe 11 hours ago
Comment by CharlesW 8 hours ago
FWIW, SwiftUI got a huge performance boost for iOS/macOS 26+, and Instruments 26 has been nice for finding performance bottlenecks. You may find the SwiftUI performance auditor in a free/FOSS project of mine (https://charleswiltgen.github.io/Axiom/commands/ui-design/au...) helpful as well.
Why it took 4 years to get to near-UIKit levels of performance I couldnt say, but I've had a great experience working with it on an app that's 97% SwiftUI.
Comment by joemi 11 hours ago
Comment by someguyiguess 7 hours ago
Comment by michaelmrose 6 hours ago
Input devices and monitors can make a difference as well.
Comment by lynndotpy 8 hours ago
It's not the default, but IIRC Windows could be configured to have zero animations, and I found it to be quite responsive as such.
I'm not talking about the speed of opening programs, but more of the speed of every-second interactions: Unfolding a folder (or other interactions within a program with keyboard or mouse), alt-tabbing across windows, moving between desktops, etc. At least on Windows, I saw far fewer IO-blocking animations than I have on MacOS.
You're right about the "something starts to happen": Apple hides delays behind sigmoidal animations throughout much of their OS. For those who aren't aware of the trick, the delay between the start of the animation and the tail where it starts appears to just be an animation that started on the interaction.
Comment by lallysingh 10 hours ago
Comment by vachina 8 hours ago
I plug a Mac into a 120hz monitor with a high refresh rate mouse and it is gloriously snappy, snappier than any Windows PC I’ve ever used.
Comment by christophilus 11 hours ago
Comment by setopt 10 hours ago
But did you try Homebrew and its extensions? It works pretty well for managing both terminal and GUI apps, and has some useful extensions like Brewfile, MAS, etc. Its not perfect, but for single-user Macs with an up-to-date OS version, it works quite well.
Comment by someguyiguess 7 hours ago
Comment by someguyiguess 7 hours ago
Comment by sayamqazi 2 hours ago
Comment by DaSHacka 4 hours ago
How often are you switching systems that you can't remember the package manager?
You could just alias your package manager to something more memorable if it's really a problem, but I feel like this argument only really applies to servers where you may be logging into a variety of different distributions every day.
Comment by dlahoda 11 hours ago
Comment by honr 10 hours ago
In terms of package management SOFTWARE, however, nix (and guix, lix, etc.) are state of the art and work fairly similar in both linux and macos. A deeper integration with the OS would have been nice.
Comment by bombcar 9 hours ago
Comment by kinematikk 7 hours ago
Comment by dbmikus 11 hours ago
Comment by honr 9 hours ago
I use both linux (with a decent tiling window manager; the tiling management being the least important part of it) and macos. And certain things are just not possible to do with macos. On linux I can have 300+ open terminal windows AND CAN find the one I need when I need to. On macos 20 (counting in Termianl tabs, which are implemented as windows, underneath) is about the high mark that it gets annoying to work on. On macos, you can't effectively work on multiple projects that use the same software (editor + terminal, for example). You can work with different Applications, though, and that is managed pretty well (better than most linux window managers that I have seen).
Every year or so I try adding a couple of Spaces, and always regret it a couple of hours later, switching back to a single Space (+ a few fullscreen apps).
Comment by bschwindHN 8 hours ago
I love the three finger gesture to move between them though, it's like moving pieces of paper around. You can also work around the bug I mentioned by swiping faster, but yeah I wish they'd just fix it so we can move on.
Comment by honr 6 hours ago
Comment by bschwindHN 5 hours ago
Comment by shric 11 hours ago
Comment by DeathArrow 4 hours ago
I wouldn't expect that of Android because it's Java and Kotlin parts run in a VM and there's a garbage collector pausing the execution at times.
Comment by LeFantome 8 hours ago
With macOS, you really have no choice to use what Apple offers. You can hope they listen to dissent but they may not depending on priorities. And things have to be bad enough to jump platforms before real dissent registers. And things have to get pretty bad for that.
Same issue with Windows of course.
With GNOME, KDE, COSMIC, and the Linux rat pack, it is easy to switch experiences without ditching Linux entirely. And somebody has probably even patched your DE of choice to address the papercuts you do not like.
Comment by apple4ever 11 hours ago
So true. I run into so many little and annoying bugs I sometimes wonder if Apple Execs actually use their own devices.
Comment by dylan604 10 hours ago
As for Linux, I don't think I've ever used a system with UI for any serious amount of time. >99.999% of my usage is on headless systems through a terminal. As god intended.
Comment by antipaul 12 hours ago
https://www.macrumors.com/2026/03/15/ios-27-will-reportedly-...
Comment by ProfessorLayton 10 hours ago
iOS 26 is slated to drop a bunch of iPhone models. macOS is dropping all all macs with Intel CPUs.
A Snow Leopard release isn't great news for a lot of people.
Comment by selcuka 9 hours ago
> macOS is dropping all all macs with Intel CPUs.
Those two cases are not really comparable though, are they? The last Intel CPU Mac was the 2019 Mac Pro, which was discontinued in 2023.
Comment by ProfessorLayton 7 hours ago
The broader point is that a "Snow Leopard" release has historically resulted in a lot of hardware being left behind, and many of the devices that could have benefited the most from optimizations were cut off.
Comment by asimovDev 3 hours ago
Comment by fchicken 6 hours ago
Comment by robotresearcher 5 hours ago
Comment by rjzzleep 5 hours ago
You just have to look at their directors managing those software directions and you will exactly why it's become the mess that it is today.
Comment by ex_apple_mgmt 6 hours ago
They were so much better. And have slid slowly into complacency, if not worse.
Comment by fchicken 6 hours ago
Comment by BiraIgnacio 10 hours ago
Comment by spaniard89277 11 hours ago
There are many, many things that are completely normal in Linux that are super clunky in MacOS at best.
But at least try to match Nautilus or Thunar ffs.
Comment by dlahoda 11 hours ago
Comment by someguyiguess 7 hours ago
Comment by ransom1538 11 hours ago
Comment by hei-lima 11 hours ago
Comment by Arainach 11 hours ago
I've used basically all of the major operating systems for 30+ years and I cannot stand macOS. I use a Mac as one of my work devices, and off the top of my head:
* Basic things such as window management require third party tools to get things that are table stakes everywhere else. Even with third party tools doing anything with a "full screen" mode is not going to work the way you expect.
* You can't have separate scroll directions for your trackpad and your external mouse.
* External peripherals in general are a disaster. Every time I connect or disconnect from a docking station my windows are left in awkward positions sized larger than my screen and I need to drag them around
* macOS seems to store a different set of monitor orientations based on what USB port I connect my dock to - same dock, same monitors, 2 different layouts I had to configure independently. I don't even know how you could accomplish that if you wanted it - and absolutely no one wants that.
* Multiple monitors is constantly an afterthought, whether it's menus, the dock, layouts, what have you
* The Settings app is impossible to find anything in. You have to search, and that works OK sometimes, but the layout has no rhyme, reason, or comprehensible order
* Safari. Enough said.
I could keep going, but I absolutely do not associate Apple with quality software.
Comment by SJMG 10 hours ago
Comment by andrekandre 9 hours ago
1. ios performance in scrolling and loading (especially on my ipad pro m2) is unbearably slow, just stutters everywhere when loading a page in the background
2. tap-and-hold to open a link menu is so strange; sometimes it highlights text instead of showing the menu, sometimes it works ok, there is some kind of strange ui timing issue at work
3. on ipad and ios the tab overview display scrolling is absolutely appalling like 4fps level slow... completely unbearable to scroll through tab previews
4. developer tools are abysmal compared to chrome
5. on desktop performance is also extremely slow compared to chrome, its night and day
6. battery usage is so bad on ipad, just leaving some tabs open they run down the battery and chug memory (i know this is more a web thing, but they should at least freeze tabs in the background or make it an option)
7. just strange bugs on ipad, when tapping a text field the keyboard pops up, then suddenly disappears and the pops up again... just a terrible app
etc etc lots of paper cuts, but the performance issues are the biggest for me... i like the tab groups + auto save and icloud sync and built-in spellcheck, but its getting harder and harder to resist the alternatives
Comment by ksec 8 hours ago
I could basically sums up your experience as Safari is appalling at multi tab resource management. And it has been the case for 14+ years and counting.
It wasn't until Safari 18 before I have most of the rendering issues gone on sites I visit. Safari 26 is completely gone. I haven't encountered one since Safari 26.1.
With a lot of features done, I just hope Safari turn its attention to performance and snappiness of the browser. Multi Tabs doesn't work. For people who uses more than 30+ Tabs is when it start getting slow. Safari used to have an option to unload background tab and that usually fix 80% of the problem but it was taken out some years ago.
Comment by lostlogin 9 hours ago
Comment by j16sdiz 7 hours ago
Comment by lostlogin 5 hours ago
But if I want to search for any comment by you on this page, how do I do it?
I’m not after a web search, I just want to see ‘j16sdiz’ highlighted on this page.
Currently I go to ‘…’ > share > scroll down > find on page.
Comment by eep_social 4 hours ago
Comment by fchicken 5 hours ago
Code-signing to force updates should be illegal (including iOS versions)
Comment by spartanatreyu 8 hours ago
1. Mandating all browsers on iOS/iPadOS to be powered by Safari (excluding in the EU). This doesn't sound bad, but wait until #3 below...
2. Safari's many bugs. Too many bugs. Oh so many bugs. Damn that's a lot of bugs.
- See: https://webventures.rejh.nl/blog/2024/history-of-safari-show...
- Also see the State of CSS developer survey where Safari makes up such a large portion of pain reports that "Safari" is its own category: https://2025.stateofcss.com/en-US/usage/#css_general_pain_po...
- And again in the State of JS developer survey: https://2025.stateofjs.com/en-US/features/#browser_apis_pain...
3. Grievance 1 and 2 compound together. Whenever Safari (or a Safari update) breaks a feature, you cannot inform a user that they can use another browser as a work around (because all browser engines are forced to use Webkit on iOS/iPadOS)
4. Bad dev tools. This has been seeing much needed improvements (e.g. being able to type an entire word in the css pane instead of a new character on each line), but it still feels 7 years behind.
5. No way to report bugs. There is a "bug reporter" at bugs.webkit.org, however each bug is auto-tagged with a link to an internal bug tracker within Apple. This means that those who are trying to fix bugs and those are trying to report bugs have a wall between them. There is no way to have a discussion to try to narrow down what the bug is, why the bug happens in one case but not another, what's really the cause of the issue, or why the bug matters more than whoever is assigned it might realise. When reporting a bug to Apple, it's more useful to talk to an actual wall because it might fall on you giving you an actual response.
6. Performing incorrectly is more important than getting the performing correctly. This one takes some explanation, but it's a little tricky. I'll give three examples then show how they're all the same issue:
Example 1: The cool homepage.
I was working on a website. Two months before launch I decided to spend a month of time juicing up the homepage, then one more month on polish.
On the homepage I decided to use the brand's pre-existing graphics and turning them into a parallax animation (inspired by: https://www.firewatchgame.com/)
It had:
- Regular content on the page
- Parallax layers with simple vector graphics inside them so that when the user scrolled down the page, the user saw a parallax animation of the landscape changing. (e.g. far clouds, far mountains, close clouds, close mountains, hill, foreground, simple bubble particles closer than the regular content on the sides to strengthen the depth of field illusion, etc...)
- Other vector graphics following a motion path animation
- This was done in 2017, so before CSS got scroll driven animation support, or motion-path support. It was also done without JS.
- Everything worked brilliantly, until we discovered that one particular iPhone model rendered an empty blank white page.
- I lost the last month trying pulling the effect apart trying to diagnose the bug (and with Safari's buggy dev tools being no help I had to do it in the dark). I was able to determine when the bug would trigger, and had to tear down my whole homepage and rebuild it with 2 fewer parallax layers before launch and 3 days of polish for the rest of the website before launch.
(you can see the final result at https://myobrace.com, but I really would have liked the extra time for polish, if you're wondering how I achieved the effects without JS and/or scroll-driven animations, I used css's perspective and transform rules to position the elements back in the z-axis then scaled them up so they appeared the correct size with the regular page content so as the page scrolled, the elements further back appeared to scroll at a different speed. I then used SMIL for the motion paths in the SVG elements).
Example 2. The texture
I wanted to add a repeating texture to buttons so they didn't feel so flat without needing a separate network request to download an image.
I tried generating one with SVG but the SVG 1.1 filter effects implementations aren't all hardware accelerated.
I tried generating one with CSS which worked everywhere but Safari.
You can see a texture here where the texture is generated entirely within CSS, and it doesn't work in Safari (but I didn't hide the seams because the result looks like a cool mosaic and I wanted to share the technique): https://codepen.io/spartanatreyu/pen/Yzbmvbr
(if you're curious about the actual texture I used, I hand drew a minimal noise texture in photoshop that could be repeated without showing seams, then base64 encoded it and inlined it within the CSS file so it could be loaded without needing an extra network request. You can see my development version here: https://codepen.io/spartanatreyu/pen/YzoexGg?editors=1100 (the final version is locked behind a login wall in a child-friendly education webapp))
Example 3. Asset downloading
I made a webapp for kiosk machines that downloads 100mb+ of video assets when logging in for the first time. iPads have a kiosk mode so I supported iPadOS' Safari mode so that the iPads could be used in commercial settings as kiosk machines.
When the final assets were added, the iPad machines would randomly crash during the asset downloading process.
With Safari's completely broken debugging experience, I eventually learned that as Safari downloads a video, as soon as it tries to put that downloaded data somewhere, it has to copy it across to the new place it's being stored, and if you're copying more than 3mb, it crashes the browser.
The fix was to download and store each video in 1mb chunks. This slowed down the installation speed by a bit over 300%, but at least Safari didn't crash any more.
---
Now back to: "Performing incorrectly is more important than getting the performing correctly."
It turns out Safari on iOS/iPadOS has an invisible time/performance budget. Anytime Safari hits that budget, the browser stops what its doing.
- Drawing texture to screen? How about we stop drawing all textures to the screen, including text. Websites don't need to draw any text right?
- Rendering a texture in CSS? How about you have the color white covering everything else instead.
- Downloading a video that's more than 3mb? How about I crash the browser when the download completes.
Compare this to Firefox and Chrome, as they run out of their budget, they stop starting new work so they old work can finish before starting their next task. The page may take a few milliseconds longer to get to the correct result on slower devices, but the result IS correct.
Even worse:
- Safari has no way of informing the code how close it is to the budget.
- The budget can only be found by trial and error.
- If the iOS/iPadOS device has other apps in the background, the budget is smaller.
- Each device has a different budget, so you have to penalize all Safari devices to the smallest supported budget of the oldest supported device.
- If you hit the budget on the most basic functionality (e.g. a homepage, a button, downloading required assets), then your website / webapp may as well not exist to those Apple users.
Comment by ksec 7 hours ago
Agree on the time/performance budget. It is pain stupid. As has been the case for so many years. And yet nothing has been done about it.
Comment by fchicken 5 hours ago
No serious computer user can use a Mac anymore, and this is an unfortunate departure from Steve Jobs' Mac where he expended great effort to ensure the Mac remained a serious desktop OS.
The most egregious example of this stupidity is the dumbing down of the Disk Utility app - an app rarely if ever used by normies, and so dumbed down the pros don't want to use it either. Really leaves you scratching your head what the decisionmaking process there was.
Where Steve Jobs' would draw lines in the sand and ask developers and users not to cross it, chairman cook put NATO wire and basically forced users to do as told (safari extensions got nuked, app store apps don't load older versions of software and there's some weird exclusivity agreement, HFS+ support got dropped and apple refused updates to machines that didn't follow, etc. etc. etc. etc.)
The settings app being hot garbage is apple trying to unify their toy phone OS with the desktop OS.
Safari nuked 3rd party extensions so everything has to go through apple's extensions "store".
Apple treated its core base, the ones who saved Apple from collapse in the 90s, like expendable slave. Worse actually; apple actively chased them away like lepers.
This has led to a systemic core rot in apple's software and ecosystem, one that will take years to rectify.... if apple even chooses to do so.
> * You can't have separate scroll directions for your trackpad and your external mouse.
Scroll Reverser
Comment by rodric 5 hours ago
The worst. There are even separate toggles in Settings for mouse and trackpad scrolling direction, but changing one changes the other. It is truly amazing that this has persisted for 15 years.
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Comment by tyleregeto 11 hours ago
I'd go further and say I am constantly frustrated by how difficult their software can make basic tasks. I often find many of their UX patterns unintuitive, or even feel user hostile at times. Small example, I really want to view passwords as I type them in. I constantly miss type passwords on touch screens. User error maybe, but frustrating experience.
XCode is my least favourite IDE that I use regularily.
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Comment by pkaodev 11 hours ago
My favourite example being looking for the volume mixer, and after looking online the top advice seemed to be to pay for a 3rd party application for that... Wtf?
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Comment by wtallis 7 hours ago
Those third-party apps do increase the overall appeal of Apple's platform, but suggesting that Apple might want to encourage that situation rather than improve their OS themselves sounds like a broken windows fallacy.
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Comment by fchicken 5 hours ago
Microsoft finally caught up around that time, but has since added a whole new dimension of enshittification that the only conclusion that can be reached about tech as a whole is that it all sucks and will always suck.
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Comment by seanmcdirmid 11 hours ago
20+ years ago, software was so horrible that we were just tolerating it, and every new OS release was a big deal because there was hope things would get better! Today an OS release comes out and I have to be bothered by automatic "you must upgrade messages" to even care.
People forget how horrible it used to be, and if you still use windows, how much worse it could be when vs. Apple (and let's not get started on Linux).
Comment by itunes1010 7 hours ago
Absolutely not, especially not on an Apple thread.
By example, the iPod released in 2001. Anyone who used those early knows the user experience was competitive with the current experience. In 2006, I was using the version of iTunes then which was probably objectively the best desktop music app ever created. There are features then that were just there, that were pioneered, or now absent, like an automatically sorted "least listened to" playlist that are now nearly impossible to find. Sync alone is still an headache the OS community just does on the side, and no one is even bothering to compete on it anymore.
Comment by pxc 4 hours ago
I had an iPod in those days and Apple's firmware updates that periodically broke third-party sync (while bringing no improvements) is the reason that to this day I've never bought Apple hardware for myself from Apple since that time. Used hardware only.
Every time I had to use iTunes was regrettable. The app was an insanely massive download for the time. It tried to install fucking Safari on Windows for no reason. The UI was somehow simultaneously a sprawling mess and feature-deprived.
Maybe there was a brief period where iTunes was genuinely an interesting app, but even by the mid-aughts, it had been totally surpassed by a number of open-source music players.
But Amarok at that time was only available on Linux. I assume most iTunes fans of the time never got to try it.
Comment by angoragoats 10 hours ago
When it comes to the software, I’d take the Tiger experience over the Tahoe one hands-down.
Comment by seanmcdirmid 10 hours ago
I don't think software is improving today, which is why I have to be nagged to upgrade. I don't think it worse, but my computer usage probably varies greatly from yours.
Comment by angoragoats 10 hours ago
I understood that, and I was using it in the same way.
> I don't think software is improving today, which is why I have to be nagged to upgrade. I don't think it worse…
Yeah this is the part I was disagreeing with, and I gave a couple examples showing why it’s meaningfully worse now.
I’ve been using Macs since the 1980s. The timeframe of 20-25 years ago (post Classic Mac OS) was some of the best software Apple has ever released.
Comment by seanmcdirmid 7 hours ago
Comment by tomwheeler 7 hours ago
The macOS Tahoe release is a great example of this. I can't think of a single thing I prefer about it and could easily name ten things I hate about it.
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Comment by soperj 11 hours ago
The fact that they tie the mobile version to the OS version is just ridiculous.
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Comment by Marsymars 9 hours ago
My company keeps the testing cycle smaller by only adding new OS-dependent features to its mobile app when the minimum supported OS version gets incremented and a feature is supported in every supported OS version. That means that the iOS app is only now getting features that were added in iOS 15 in 2021.
Comment by raw_anon_1111 11 hours ago
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Comment by raw_anon_1111 9 hours ago
The latest version of iOS runs on iPads back to 2919.
The latest version of Chrome requires the version of Android - released in 2019.
So how is it better?
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Comment by raw_anon_1111 10 hours ago
The latest version of Chrome requires the version of Android released in 2019. Even phones that old aren’t getting other security updates.
Is that really the argument you want to make?
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Comment by hedora 11 hours ago
Both those ecosystems are rapidly enshittifying (apple cannot even reliably process keystrokes with subsecond latency, and google is banning sideloading).
We need a third, actually user-serving and open alternative. Maybe the new CEO will slow or reverse the bleeding on the iOS / MacOS side.
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Comment by cwillu 10 hours ago
The hardware is nominally open only because they enforce participation in their software ecosystem via other means.
Comment by DANmode 7 hours ago
Partially accurate / misleading at most.
Comment by cwillu 5 hours ago
If your “partially accurate” objection is that I didn't describe a perfectly universal experience, I will be greatly disappointed.
Comment by DANmode 2 hours ago
Are we talking about root checks? Bootloader unlock?
Comment by DANmode 4 hours ago
your bank’s app sucks, tell them they suck,
and or use the webapp.
Tens of thousands of financial institution apps work A-OK on GrapheneOS,
that is my objection.
Comment by this_user 12 hours ago
Comment by Veserv 12 hours ago
https://security.it.miami.edu/stay-safe/sec-articles/macosx-...
[1] Actually, the defect was that creating a root account was a unprivileged action, so anybody could create a root account on your machine with a password of their choice. The most obvious presentation is that you could login to root by pressing enter twice with the empty password; the first time creating root with the empty password and the second time logging you in.
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Comment by bch 7 hours ago
[...]Use a space after keywords (if, while, for, return, switch). No braces are used for control statements with zero or only a single statement unless that statement is more than a single line, in which case they are permitted.[0]
As I look, GNU guide is less specific, but examples[1] show the same style.The good thing is that -Wmisleading-indentation [2] (comes along with -Wall) catches this indentation error.
[0] https://man.openbsd.org/style - happens to be same for at least NetBSD.
[1] https://www.gnu.org/prep/standards/html_node/Syntactic-Conve...
Comment by array_key_first 11 hours ago
However, it's bad. I much prefer the rare, elusive, postfix if:
goto fail if (condition);
It can create some very readable code when used right, with short and simple conditionals.Comment by youngtaff 11 hours ago
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Comment by gsnedders 9 hours ago
Or comments such as: https://github.com/apple-oss-distributions/Security/blob/rel...
Unsurprisingly, given BoringSSL doesn't have a stable API (yet alone ABI), it isn't exposed as a system library.
Comment by wfme 12 hours ago
goto fail was relevant in 2014 - perhaps not the most useful point in 2026.
Comment by wewtyflakes 11 hours ago
- Apple Music's UI/UX is quite rough on MacOS.
- Trying to use my iPhone to type a long password on my Apple TV is hit-or-miss.
- For some reason trying to view a password using Keychain requires you to enter your credentials twice, every time, for as long as I can remember.
Comment by Schiendelman 10 hours ago
Comment by Nevermark 5 hours ago
But “best” is far too strong a word.
For starters, most if not all their software can be described as simpler also-rans.
And in line with that approach, for a company that innovates in hardware, it does not apply that effort to software.
With two exceptions in the last two decades. The iPhone and Apple Watch operating systems & interfaces were very creative efforts. Which genuinely matched the hardware innovation.
Vision’s OS, on the hand, basically iOS-ified hardware that deserved to be treated like the first device to be positioned above and beyond the Mac. The natural interface doesn’t fall below the Mac’s, like a touch screen does. It fat exceeds it, given a keyboard-trackpad.
Instead, software wise, we get another media and toy kiosk.
I am stunned that Tim Cook didn’t see the opportunity to leave his mark with a device that took the capability crown further than the Mac, instead of falling for the 3D as cute feature un-vision.
Pro hardware. Toy software.
He has been a great CEO. But if he let Steve and his own legacy down anywhere, that is where.
That, the predictable but mostly stalled vision of software apps. And all the odd software glitches on all their devices that seem to keep cropping up, that suggest poor underlying models to me.
Their underlying systems software are a high point. The hardware integration is stand out.
Comment by llbbdd 3 hours ago
Comment by Nevermark 3 hours ago
That describes me too. I even did for a while. But it just made the incomprehensible lack of any software ambition more painful.
The software is the only reason the Vision isn't worth the price. A real Pro OS, paired with an Studio M5-Ultra, or with its own M5-Ultra, would be an amazing work environment.
(The only hardware they would need to upgrade for the latter, i.e. its own Ultra, would be making live-battery swapping convenient. Which they should have already done.)
Comment by lateforwork 10 hours ago
You are comparing against the wrong thing.
Compare it to NeXTSTEP from 35 years ago:
https://infinitemac.org/1989/NeXTStep%201.0
NeXTSTEP was both more usable and better looking.
Comment by BugsJustFindMe 11 hours ago
But it's worst in the Apple software world compared to Apple's. In fairness, Microsoft has also been in steady tragic decline for a while. I don't know about Google.
Comment by mlinhares 10 hours ago
I'd rather use nano than having to write code on xcode.
Comment by Keyframe 5 hours ago
Outside the two.. Fina Cut better than Premiere Pro or Resolve or Avid, Logic Pro better than Pro Tools or Ableton or many others, Motion better than After Effects, Pixelmator better than anything from Adobe or Affinity..
Come on, my dude. Only thing I haven't mentioned is OS only because that's a religion and I don't fall into MacOS one.
Apple's hardware game is strong. Software isn't, never has been.
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Comment by antipaul 12 hours ago
Usability wise (UI/UX/design), they are in the gutter.
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Comment by acdha 9 hours ago
This is not to say that Apple’s desktop software is great, only that the bar is a lot lower than it had to be when people had to be convinced to buy licenses.
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Comment by jorvi 11 hours ago
A decade to produce a non-functioning gesture bar / system. Such a titan among titans.
Comment by throw0101a 12 hours ago
Perhaps. Assuming it actually keeps existing:
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Windows has a better desktop compositor and window manager than macOS. It supports Nvidia GPUs with CUDA. It also has WSL so you can use real package managers instead of homebrew.
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Comment by locknitpicker 3 hours ago
Apple does xcode, known for being perpetually broken and an ungodly mess of whatever design it had. Isn't it enough proof to completely reject your claim?
Comment by bigupthewhole 11 hours ago
Comment by selectnull 11 hours ago
Honestly, that's such a low bar to hit.
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Comment by paradox460 8 hours ago
I use Pathfinder on MacOS, and it's generally a lot better than finder, but there are features I wish would carry over from other OSes. Windows file check boxes are incredibly useful
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Comment by nixass 11 hours ago
Apple's iOS is hot garbage. The macOS is not far behind on how horrible the UX is
Comment by dlahoda 11 hours ago
Comment by Danox 10 hours ago
In the answer to your question, there is nothing better overall across hardware and software top to bottom and that applies to computers, smartphones, tablets, and watches across five ecosystems.
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Comment by tensor 12 hours ago
MacOS reliability has slowly gotten worse and worse, but the UX drop with liquid glass was profound.
Comment by Schiendelman 10 hours ago
Comment by tensor 8 hours ago
Contrast is an objective measure. There are well studied and known levels where you can have trouble reading, or an easy time reading. Similarly, things like drag regions not even aligning with visual elements are literally indefensible. This stuff is so basic you'd fail a UX 101 course with it.
Things like spotlight defaulting to the newest item so that when you hit enter and it changes your selected item the millisecond before you hit enter. I'm not even sure how you'd try to defend UI elements literally flickering as either style or not affecting usability.
It's objectively bad by a great many widely agreed upon and studied standards.
Comment by rafram 6 hours ago
Comment by reddalo 4 hours ago
I hope the new leadership will bring back better software. As of now, macOS 26 is disgusting.
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Comment by ebbi 11 hours ago
I think you're attributing a lot more agency to a CEO role (for a publicly listed company, at the least) than they actually have.
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Comment by Tepix 3 hours ago
What makes you say they don‘t care?
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Comment by voncheese 12 hours ago
Software is easier given the shorter cycles. Caveat is, the shorter cycles also benefit competitors.
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Comment by qubob 10 hours ago
As for Ternus' timing:
A)Not very Apple to have the CEO do one last launch while on the way out the door (want the full throated, 1000% commitment in execs)
B)Gives John stage for first time as CEO at September Keynote (historically a BFD)
C)It felt right, among all the other time-slots and factors to consider
D)John gets to announce the next One More Thing, and own it. Would be odd for Tim to announce the One More Thing and then resign.
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Comment by rhubarbtree 1 hour ago
Historically there were so few bugs in Apple’s software that to encounter even one was a jarring experience. Now they’ve reverted to the mean, and it’s just as buggy as Windows or Android. So if you’re comparing with them, no big deal. But compared to Apple standards we’ve fallen a long way.
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Comment by joshstrange 12 hours ago
I'm interested to see what Ternus' first few moves are and how much he will avoid (or hopefully embrace) reversing some of the things Cook is responsible for.
He has a long row to hoe when it comes to things like developer relations but from what I've heard, he is one of the best options we had for the next CEO.
Comment by ignoramous 12 hours ago
As it happens with most big corp c-suite transitions (see: Amazon), a lot of powerful executives will have to make way for the new CEO's chosen ones, and what those chosen few do (in lieu of asserting new found power) will dictate the short-term.
Comment by walterbell 12 hours ago
Srouji stays to lead hardware, https://www.macrumors.com/2026/04/20/srouji-chief-hardware-o...
Johny is one of the most talented people I have ever had the privilege to work with. He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer.Comment by kshacker 12 hours ago
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Comment by dekhn 12 hours ago
(actually I doubt this- Demis does not want to run a big company whose main business is Ads)
Comment by lateforwork 9 hours ago
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Comment by npunt 1 hour ago
1. Hardware: OLED touchscreen Macs, foldable iPhone (2026) & 20th anniversary iPhone (2027). The message here is about flexing his strength in hardware.
2. Software: Snow leopard-like iOS27/macOS27 fixing a lot of Liquid Glass' rough edges. The message here is he's returning Apple to form with quality software.
3. Ecosystem: Gemini-powered Siri. The message here is he's getting Apple finally on track to meet the promise of AI.
4. Political context: A clean slate. The message here is placating the president (or anyone) is in the past.
The timing is interesting because Apple needed Ternus announced before WWDC27 in June, because that's when Gemini-Siri and Snow Leopard-OS strategy are both being unveiled. But they needed to delay it as long as they could so that Tim Cook could soak up as much Trump-chaos as was necessary. Now that polls and vibes show Trump losing support across the board, politically it's the safest it's ever been to announce this change, and still enough time before WWDC to suggest that what's being announced are his initiatives.
Comment by ahmedfromtunis 12 hours ago
I don't think even Steve Jobs would've been able to imagine that Apple can get this big.
Comment by elzbardico 12 hours ago
Over the time I developed the instinct to not take pundit's opinions too seriously.
Comment by rhubarbtree 1 hour ago
I also love the Vision Pro, actually, I think it’s brilliant, so that was an exception to the rule too.
Comment by t1234s 10 hours ago
Comment by pacifi30 10 hours ago
Is this a golden opportunity to take on the software side of Apple, native apps like photos and messages, notes app? So much good data we give to Apple apps sit their idling, there is a play here to turn them into an independent playable artifacts and shared digital human network company. My friend emma has her snack Game on! I would like to get a snack list derived from her snack data. Yes, texting works but there is no programmatic way of accessing each other’s data. I believe this data needs be freed from Apple.
Apple’s privacy approach is stellar, that quest though is a prison where our data goes and does a slow death.
Comment by djyde 9 hours ago
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Comment by nxobject 9 hours ago
https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-...
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Comment by nntwozz 10 hours ago
Ternus will be the soldier in the trenches.
I feel excitement for the future of Apple.
Comment by smeeth 12 hours ago
There is no question many of Apple's business experienced significant, impressive growth during his tenure. Amazing capital efficiency.
There is also no question Apple lost product velocity. Few new products were launched, and those that were had mixed success.
Tim was, at the end of the day, an elite financial operator. Apple shareholders were lucky to have him. Customers like myself probably have mixed opinions, and it remains to be seen how he set the company up for the future.
Comment by 8avo 32 minutes ago
But he is not an aestheticist as much as Jobs was. See how Cook has been destroying the faces of iPhones and Macs, which had a huge dent or what is ironically called a "dynamic" island on the top of the screen. Back of iPhones is desparetely ugly.
Also he has not been presenting what makes us exicted. Apple's Siri is forgotten so that he has to rely on Google's Gemini instead of developing their own. While Samsung's Galaxy has been deploying its 7th foldable phone, Apple has done none. Leaks are usual so we can tell what he will show at its annual conference well before he acutually does and it gives us no surprise at all.
In a short term, "what Cook's Apple has innovated?" -- I guess zero. Rather, deteriorated.
As a long-standing user who started computer life with Performa 5220, keep using Macs as main machines and now run M3 MAX Macbook Pro to develop web apps, current Apple is never what I think it should be.
Making the company bigger is great. But what about their products and services? These are also where Cook has been leading to. He seems to forget Job's aphorism, "Stay hungry, stay foolish."
So I hope the new CEO changes the course.
Comment by tptacek 12 hours ago
* Apple Silicon, the most far-reaching technical transformation in the company's history (probably a bigger deal than macOS itself)
* Apple Pay
* The Watch and Airpods product categories, both of which Apple now dominates.
All while holding on to its position in phones and improving (drastically) its computers.
It feels like a pretty successful term.
Comment by smeeth 12 hours ago
I'm just pointing out product velocity slowed. I'm far from the first person to say it, it's just a fact. In the five years before Cook we got first generation Apple TV, iPhone, iPad, and MacBook Air. Your list spans 14 years.
Comment by dwaite 12 hours ago
The reality is everyone just wants another hit product like the iPhone, but its success was based on it being a personal convergence device. You can't really create a second carryable/wearable convergence device and expect it to be wildly successful at the level of the iPhone without it killing off the iPhone.
So far that revolutionary approach by third parties has not succeeded against the iPhone, and the evolutionary approach apple takes with the iPhone means there is no clear inflection point anywhere in the future where the phone form factor goes away.
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Comment by fckgw 12 hours ago
Tim oversaw the launch of the Apple Watch, Airpods, Airtags, Apple Pay, the Beats acquisition (which lead to Apple Music) and the launch of the M series chips.
He's had quite a few product launches under his belt, many of them company-defining products.
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Comment by kube-system 11 hours ago
Cook absolutely deserves credit for the successful desktop ARM transition, but building ARM processors in-house was in no way something he directed as CEO.
Comment by wpm 8 hours ago
Jobs was likely very burned out on IBM failing to deliver a 3Ghz PowerPC G5 and one with a low enough TDP for a PowerBook.
So he switches to Intel because he needs chips, but the vulnerability still exists, and it's what happened again after the Skylake launch and the ensuing 4 years of terrible Macs designed for silicon that didn't exist.
Steve saw the danger, and probably acquired PA Semi because of it as well as the fact that PA Semi actually did deliver a power efficient PowerPC G5, even if it was a bit late.
Steve had the vision. Cook executed it very well. They both deserve credit.
Comment by oldnetguy 12 hours ago
https://www.npr.org/sections/planet-money/2025/06/17/g-s1-72...
Comment by drowntoge 12 hours ago
We’ll see how the new CEO sees it.
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Comment by basisword 11 hours ago
I don't think this is true. Apple Watch is basically in a market of its own. iPad might have existed before Cook but he turned it into something people actually use for stuff. Vision Pro may not be a financial success but the tech is impressive and it's clear that work will pay off in the near term in other wearables. Apple Silicon is a phenomenal success. Apple TV is no longer a hobby and he's been at the helm while they've developed their entire services business. AirPods rule the headphone market. Not mention the numerous Mac variants he presided over.
Comment by bg24 4 hours ago
Comment by aanet 12 hours ago
So, the Tim Cook era lasted 15 years (2011 - 2026). He's 65yo, and he could have easily hung in there for a few more years. But I believe he's leaving at the peak -- both Apple's and his own -- and this might be the best time to leave, rather than being forced out (as many too-long-in-the-tooth CEOs have been) when the company inevitably grows slower, or has a crisis.
Ternus is 50-51 yo, roughly the age when Cook himself took over Apple. There the similarities disappear. Ternus is a HW guy through-and-through. I hope he has solid SW and Design team with him. He's gonna need it, given all the big/small design snafus in the recent past. [Not including Mac Neo in there, which looks stellar by any means]
Wishing him luck; he's gonna need it. (and me too, my $$$ are invested in AAPL, and I ain't selling anytime soon, so well ¯\_(ツ)_/¯ )
Comment by caycep 9 hours ago
Comment by aanet 7 hours ago
Though US famously does not, which is a curse in itself, IMHO.
Though tbh, it's worth wondering if Berkshire Hathaway without the Sage is still the same...
Comment by registeredcorn 28 minutes ago
Comment by lastdong 3 hours ago
Edit: 6 years old, not 4, and also Intel Macbook, so due an upgrade for sure
Comment by argsnd 3 hours ago
I think the Apple Silicon transition has increased Mac longevity far beyond the Intel or PowerPC eras, and I am quite baffled you think otherwise.
Comment by lastdong 2 hours ago
Comment by argsnd 2 hours ago
The M1 MacBook Air was more powerful than the top Intel i9 MBP config if I recall correctly.
Comment by qsz13 11 hours ago
Comment by mandeepj 11 hours ago
Also, going over his past statements as recent as during this year, it seems like he didn’t want to leave his CEO position, so he got forced out?
Comment by snowwrestler 7 hours ago
I bet that was just good message management. The steadiest approach to a CEO transition is to make it seem a long way off until the moment it happens. Markets don’t like any wobbling at the top.
Comment by thimabi 12 hours ago
As the world undergoes increasing supply chain issues, wouldn’t it be in Apple’s best interest to keep Tim Cook as CEO for a while? Or is he the one who’s looking to transition to a less demanding position?
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Comment by ChrisMarshallNY 8 hours ago
That focus on privacy pisses off a lot of devs (Yours Truly, included), but I sincerely believe in it. I write apps that Serve a demographic that values privacy.
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Comment by lasky 5 hours ago
Least understood yet most influential company in the history, present and future of the venture capital backed tech world.
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Comment by Rapzid 34 minutes ago
Tim is fine, but there are clearly other, more powerful forces at play than "Tim Apple amaze".
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Comment by Fanofilm 6 hours ago
Apple included.
Comment by mizzao 5 hours ago
They're gonna be fine in the AI age just like Costco was able to be a honey badger about e-commerce.
Comment by instagraham 11 hours ago
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Comment by dlahoda 11 hours ago
do they predict problems of some sort - like lost of ability to small down transistors for a while or supply chain disruption(increased prices of components sourcing)?
Comment by oidar 12 hours ago
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Comment by ourmandave 7 hours ago
I'm just askin' questions.
Comment by sMarsIntruder 39 minutes ago
Comment by adrianwaj 10 hours ago
One day that watch could be your only PC. And then some type of eyeglass for a screen. Can also do "terrain overlays" Terminator style. I suppose battery power is the bottleneck so maybe long-distance wireless power delivery is the key (as what Tesla originally created.) So no battery at all.
Comment by 6thbit 10 hours ago
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Comment by hamasho 10 hours ago
I was just thinking about what had been avoiding enshittification, and Apple's hardware was the only thing I came up. All other stuff, all products from Google, MS, Facebook, Twitter, and even Nvidia though the performance was improved has gone downhill. It's not only tech companies, but fast food, car manufacturers, real estate, and many others, if it wasn't shit from the start like consulting, healthcare, and marketing.
They have flaws, like not allowing users to repair the hardware, but well, at least it's consistent.
I really hope Apple (hardware at least) will remain free from enshittification.
Comment by simonw 5 hours ago
Comment by doctoboggan 12 hours ago
Comment by grusgrus 11 hours ago
To support this I was thinking about (and obviously Googling these names because I definitely don't know them by heart, only that they recently left) the change of CFO Luca Maestri to Kevan Parekh, John Giannandrea being removed, Alan Dye leaving and being replaced with Steve Lemay.
So I take those 4 months more as like an FYI to the public than anything else. Though I am definitely not someone that knows corporate politics all that well (or at all), just mostly thinking out loud in response to your comment.
Comment by porcoda 5 hours ago
Comment by jjk166 12 hours ago
[0] https://www.spencerstuart.com/research-and-insight/2021-ceo-...
Comment by owenwil 12 hours ago
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Comment by sultanofsaltin 11 hours ago
This period in Apple’s history will be the cold ice bath post Jobs.
There may be serious fanboy energy to this but Apple has so much dry powder going for it still, and to put that in the hands of someone who actually builds, along with what looks to be a strong rumor mill year with VR stuff and the foldable to create a big tailwind… it seems like a pretty intentional move.
Also if they dropped one more subscription on us before expanding categories they might’ve caused an avalanche in lack of confidence.
Cook did an excellent job of raking in cash for bet the company size bets that he wouldn’t be guaranteed to see through. The dude is clearly a salt of the earth, values guy, should enjoy a proper retirement era.
Comment by mabedan 11 hours ago
Comment by nottorp 22 minutes ago
Oh that would have been a treat. He would have made Apple hardware so unusable for real work that I'd have switched back to beige boxes running Linux.
I'm sure he dreams about keyboards that are harder to type on and even more sensitive to dust than the emoji keyboards of yore.
Comment by denkmoon 9 hours ago
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Comment by Cider9986 12 hours ago
Me thinks Apple software is the problem—I put Asahi Linux on my Mac.
Comment by sacrosaunt 11 hours ago
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Comment by apgwoz 5 hours ago
Comment by didip 12 hours ago
Why so soon?
Comment by PlunderBunny 11 hours ago
Comment by rhubarbtree 1 hour ago
So nothing further to wait for,
Comment by laughing_mann 8 hours ago
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Comment by celeryd 6 hours ago
EDIT: Also, can Apple take over the data center already? I am sick of HP and Dell.
Comment by pupppet 12 hours ago
Tim gifted Donald a trophy 8 months ago doing his legacy no favors. You wouldn't do this if you knew you were on your way out. Makes me wonder if something happened between August 2025 and now.
Comment by tonyedgecombe 11 hours ago
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Comment by nurettin 3 hours ago
What are these titles? Why? Who does what? It feels like a linkedin tea party.
Comment by dzonga 11 hours ago
he knows when to be conservative - and knows when to push hard.
qualities very few CEOs have shown to have in practice.
all his contemporary competitors have ridden on certain waves e.g A.I to increase company valuation - while he did sorely on just pure operations not hype.
Comment by bilsbie 11 hours ago
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Comment by airstrike 12 hours ago
the bit in brackets ain't even necessary since we all know Tim is the CEO
Comment by t0lo 8 hours ago
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Comment by quaddoggy 12 hours ago
Thanks for making all that money, Tim. Now please retire. Please.
Comment by tmp10423288442 12 hours ago
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Comment by kmeisthax 12 hours ago
Yes, I get that the iPad is supposed to be a "casual computing device" or whatever. Yes, I know Apple has delivered significant improvements to iPadOS's capabilities in those five years. But using it still feels like wearing a straitjacket a lot of the time.
Comment by walterbell 12 hours ago
These new devices will combine Arm performance-per-watt, thousands of Linux OSS packages, ChromeOS desktop SaaS and Google Play Store touch-optimized local apps. Apple could compete by enabling MacOS and/or Linux VMs on iPad Pro, without forcing Pro users to jump through JIT-enabling hoops for iSH or UTM.
MacOS already runs on iPhone SoC in Macbook Neo.
Comment by jbverschoor 12 hours ago
I have almost no use for the keyboard that's attached to my macbook. I use an external one. On the plane it's in the way. The only use for the keyboard is when taking it with me somewhere which is not my regular spot. And even then a portable bottomcase (keyboard+touchpad) would be great.. Basically an iPad
Comment by tamimio 10 hours ago
Comment by xyst 12 hours ago
Personally, I have lost all interest in Apple and been slowly switching off their hw/sw/saas for some time.
Comment by dcchambers 12 hours ago
*John Ternus to become Apple CEO*
Talk about burying the lede, lmao.
Comment by arduanika 12 hours ago
Among the dup stories submitted, this one has the best content but the worst title.
Comment by jocelyner 2 hours ago
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Comment by alanwreath 12 hours ago
They are all still there.
But here’s to hoping that change comes. Apple is already a rich company. But isn’t that boring?
Comment by al_borland 12 hours ago
Comment by andsoitis 12 hours ago
“Making money is art, and working is art and good business is the best art” — Andy Warhol
Comment by auggierose 4 hours ago
Comment by Kuyawa 11 hours ago
It will redefine the way we watch TV and that's exactly your job, to make something truly unique. And I'll tell you the secret sauce, the remote. I know you'll come up with something totally different, a marvel of engineering that will drop jaws around the world. Different aluminum colors and extra flat? Check. But that's not what this new generation needs. They want to watch tiktok and instagram in their TV and nobody right now offers an out-of-this-world experience. Social media consumption on a big screen. Excel at that and you will sell millions at whatever price you set.
My credit card is ready...