The buns in McDonald's Japan's burger photos are all slightly askew
Posted by bckygldstn 1 day ago
Comments
Comment by rappatic 1 day ago
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Comment by weird-eye-issue 1 day ago
Are you joking?
Comment by glouwbug 1 day ago
Comment by glenstein 1 day ago
Gotta throw this one back in the lake I'm afraid.
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Comment by alt227 1 day ago
Compare for example with the UK images which are much more symmetrical:
Comment by smrtinsert 1 day ago
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Comment by lostlogin 1 day ago
Sprayed on glycerine for condensation on cool things. cigarette smoke for steam.
It was super nasty, but the photos looked good.
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Comment by Clamchop 23 hours ago
For a product that is only advertising one thing in a photo, e.g. an ice cream cone with ice cream on a package of just cones, I don't think there are any restrictions on what the "ice cream" can be made of. (It's probably mashed potatoes, though.)
Comment by riffraff 1 day ago
But also many post 2000 claims that it was all actually real food because of various "truth in advertising" regulations around the world.
The linked Canadian McDonald's video would be one example.
Comment by roncesvalles 1 day ago
Comment by seanhunter 1 day ago
It's like that saying about mushrooms: "All mushrooms are edible. It's just that some mushrooms you only get to eat once."
Comment by goodcanadian 1 day ago
Anyway, edible normally means "safe to eat," not just "possible to eat." (As you are no doubt aware). IIRC, Elmer's glue is considered safe to eat though not necessarily appetising.
Comment by guidedlight 1 day ago
Surprisingly the doctors involved quickly identified mushrooms as the culprit, despite that the 75% died.
https://en.wikipedia.org/wiki/Leongatha_mushroom_murders
It was a super interesting court case.
Comment by mrguyorama 21 hours ago
Did she really expect to get away with that? It seemed so obvious and her attempts to not be culpable were terrible.
Reading that, there's a strong implication she tried to poison her husband once already, and that information was not allowed into this case!
Also, apparently she inherited $2 million?! Actually it's a little weird that she gets a page long "Early life and background" style section. Lots of public people have shorter ones. That's somewhat uncomfortable.
Comment by implements 1 day ago
Comment by doubled112 1 day ago
Is it edible? Yeah, it is eatable.
Here I am, years later, learning I was right all along.
Comment by Clamchop 23 hours ago
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Comment by ButlerianJihad 1 day ago
I believe that the stereotypical "craft food" is actually paste, which is often based on starches like corn or wheat. Children are very likely to put paste in their mouths and try eating it, because it is indeed based on food products.
I've frankly never been in a school that provided a lot of paste, and the switch to Elmer's glue may have been a strategy to stop kids from consuming the food-based stuff. However, I was in a summer science course where we crafted "Oobleck" which is also sort of "edible" if you like eating clay that's been squeezed between the filthy little hands of 8-year-old boys.
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Comment by danesparza 1 day ago
If you notice, it's mostly the higher priced burgers that seem to be 'askew'
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Comment by m463 1 day ago
maybe by eating your way into the problem...
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Comment by tbeseda 1 day ago
806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here.
Similar page for BK https://www.burgerking.co.jp/menu
31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss").
I am in Colorado. uBlock is on.
Even if you don't count the 7.5MB of fonts on the BK page, that's wild.
Comment by bcrl 1 day ago
Now if only every other website on the internet would learn that latency matters...
Comment by ssl-3 1 day ago
Because it's really bad. And it's been bad for a really long time.
When all I want is to order a cheap cup of coffee, I get to stare at a throbbing box of fries while it tries to figure that out.
Get to the restaurant and signal my arrival? More throbbing fries.
Sometimes the fries never stop throbbing and the only way to get away from them and onto the next step is to force-close the app and start it again.
When I manage to accumulate enough points to order a free sandwich? "Sorry, something went wrong!" This leaves me with no sandwich, and no points. (I guess I was going to be disappointed no matter what -- maybe they're doing me a favor by fucking it up so bad that getting the food is impossible, since reaching the melancholy destination takes fewer steps this way.)
Over the years I've used multiple phones, from multiple manufacturers, with multiple carriers. It's not me; the app is consistently bad.
Oh. And speaking of carriers: Back when I had metered service, I used wifi where I could. The McDonald's near where I lived had free wifi, but their network had this app firewalled. It'd work anywhere but inside of the building where it was most useful.
But, yeah: The touchscreen kiosks are a bit more responsive than they initially were. It's too bad that they're gored up with finger grease and other bodily effluences, though, because they barely work with the layer of filth that covers them.
Comment by aidenn0 1 day ago
Comment by canpan 1 day ago
I do not go often, but if I do I prefer to sit, order in the page and they bring it to your seat. I dont like the Kiosk.
Comment by ssl-3 1 day ago
That sounds, to me, less like something discriminatory and more like something that is simply sadistic.
Comment by californical 1 day ago
And it makes perfect sense in this context - if you make $200k salary you probably don’t care enough about a $0.30 discount to fiddle with an app for 5 minutes. But if you’re living on a few dollars of food budget, you probably care a lot about that 30 cents and would fight for it. So making the app bad allows them to segment the market to get an extra 30 cents out of the person who can afford it without excluding the low-budget person.
Comment by ssl-3 1 day ago
But even if he weren't that way, making the app deliberately bad to eek a few more clams out of a subset of people is perverse. Deliberately erecting barriers between the products and those who want to buy them is not how business is successfully done at this level. They aren't selling Ferraris here.
"I want to stick it to these rich guys, so I'll make the app terrible!" doesn't make sense. They're neither smart enough to do that, nor dumb enough.
The simplest explanation is that in a world of shitty software, this software is also just shit. :)
Comment by yunwal 1 day ago
It’s not about sticking it to the rich guys, it’s about charging them an extra 30 cents.
For McDonalds, that 30 cents might be tripling the margin on that item.
Comment by ssl-3 22 hours ago
Your point is entirely about sticking it to the rich guys -- for an entire 30 cents. It is based on the presumption that these can't be stuffed to spend time on an app, and you think that this means that the app is deliberately terrible in order to better-succeed at getting those extra 30 cents.
And I understand that 30 cents represents a lot of money in terms of margins.
But I simply reject that line of thinking. It's simply too conspiratorial to be believable, to me.
This is a company that is so incompetent at this point that when they publish video of their CEO eating a new sandwich (sorry, "product"), they can't even get him to act like he's enjoying any part of that.
But it's not about the CEO. For all I know he's an excellent business guy who is working at the top of a company that is dysfunctional in ways that he can't fix (perhaps nobody can fix it), and he just isn't fond of food at all and was more a bigger fan of math classes in school than the arts.
This company can't get the feels of feels-oriented marketing to hit even close to the mark, but they're masters of making an app deliberately terrible to empower subtle, hidden price discrimination to eek a few more pennies out of people?
And that's a good idea -- somehow -- even though it costs them money (someone has to get paid to stand there and take their order) when people don't use the app? Even though when the app is terrible, it costs them money when people do use it because it's just terrible and affects all customers' overall perception? Am I to believe that people of all income levels aren't driven away when an app is awful?
It's not like McDonald's has a monopoly on fast food. It's a competitive market. People have other options.
My buy-in on the idea of price-discrimination-via-terrible-app [because that's a profit center, somehow] is very close to zero.
Comment by slumberlust 1 day ago
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Comment by basch 1 day ago
even selecting my restaurant is a constant battle. the closest restaurant to my house as the bird flies is not the closest restaurant. even the closest by miles driven involves much more complication than the one i always want to pick. it constantly battles me that i have selected a suboptimal choice. maybe learn that when i am at home, i want to default to my preferred choice, every time, unless i say otherwise.
Comment by plaguuuuuu 1 day ago
Can you imagine how complex that must be vs just making like 100 different apps in each country.
But eCoNoMiEs oF sCaLe
If you're balking at makin 100 different apps, then for reference, I am pretty sure my local mcdonalds - just the one restaurant turns over >10 mill a year, so you get a sense of how much they'd want to invest in, idk, the ordering front-end of every maccas in Australia
Comment by aloisklink 1 day ago
You can find a seat first, then order directly from your seat, for delivery to your seat (helpful since some McDonald’s in Japan are really busy, and are very vertical, so you might need to climb up some two/three floors to find a seat!).
You can even order McDelivery and they’ll deliver McDonald’s to your house on McDonald’s branded mopeds.
It’s also been pretty fast, even on a slow internet connection.
The only two problems I’ve had with it are:
- Although the menu and the rest of the app is translated to English, sometimes coupons are only in Japanese, and not translated to English (I’m guessing these might be store-specific) (although it’s easy enough to translate that using your phone’s translator) - I’ve had Apple Pay occasionally be down and fail to work, which forced me to redo my whole order, then realize that Apple Pay is still down, then do my entire order again with a different payment method. Although it’s only happened twice a few months ago, so it could be something that they’ve already fixed (or I’m quite unlucky).
Edit: Forgot to add, but no issues like what basch seems to experience with their country’s McDonald’s app. The Japanese one always gives me a sorted list/map view of my closest McDonald’s to pick from, with any favourites marked at the too.
Comment by ssl-3 1 day ago
The consistency all changed with the covid shuffle.
Now, it depends on the location and their mood at the time. Sometimes, they bring the food out on a tray. Sometimes, they just dismissively put it on the counter at the front in a paper bag and walk away from it without a word. Sometimes they fill the drink for you; sometimes there's a rack of cups and an implied expectation that you just figure it out yourself; sometimes they bring over an empty cup; sometimes you have to beg them for that empty cup. It sucks.
Same with the kiosk. They have these neat table tents with numbers; they're actually BLE beacons that work with tracking hardware inside the ceiling. They help the employees to get a good idea of where you're sitting before they even leave the kitchen. But sometimes there are no table tents to be had (even in an empty restaurant), and sometimes when they do exist nobody gives a damn about them.
As systems, these things work fine. I've seen them work. But I've observed the implementation of them in recent years to have been an unmitigated mess, and this mess is clearly the result of a geographically-diverse problem with bad local-level management.
Buying a cheeseburger and a Coke at McDonald's -- which built an empire around simplicity and efficiency -- should never be an adventure or a guessing game. It should be the most straight-forward process on Earth and completely devoid of surprises.
But it isn't.
[1]: Well, within the app's limitations. I did rant about that in another comment, above.
Comment by xgkickt 1 day ago
Comment by ssl-3 1 day ago
But when I touched the icon to open the app, a big M appeared on a bright red screen and then it died and returned to the home screen less than half a second later.
(Good work, fellahs! Good work!)
Comment by rstuart4133 1 day ago
I eventually got a refund after digging throw their web site for an email address, and emailed them the statement showing where it has been paid. With the back and forward while they asked for evidence, it took over an hour of my time in the end to get the refund. It wasn't the money. It was the principle.
The app is by far the slowest, most unreliable way to place an order with them. Period. The next slowest (although far better) is the kiosks. They also unreliable when the printer doesn't work (which is most of the time), and you make the mistake of forgetting the receipt number. Other fast food outlets have solved this problem by getting you to enter your name. That's beyond McDonalds apparently. The fastest, and most reliable way by far is to talk to a human.
The order should be the reverse. It is beyond me how they get it so badly wrong. Maybe price discrimination is the reason. Nothing else makes much sense for an organisation of the size and resources of McDonalds.
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Comment by jerlam 1 day ago
When they first came out, everything was snappy because it wasn't loading recommendations or additional tracking. There were a lot fewer customization options.
Now, you click on something, and you wait a while, and then it asks you what you want to change and if you want to add these other suggested items. When you want to check out, it lags and then pops up another dialog asking if you want to add more items to your order.
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Comment by axus 1 day ago
I was always proud of the American stores having lots of nice napkins, sauces, etc for self-service but we lost that years ago.
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Comment by conductr 1 day ago
I’m not against talking to people for transactions. I’m against being forced to use inefficient machines.
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Comment by Barbing 1 day ago
But yes, the cash register should be able to support the data entry skills of teenagers growing up with TikTok.
Comment by conductr 1 day ago
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Comment by conductr 21 hours ago
A dumb easy solution is to just create a call center of sorts and allow the same voice interaction human-to-human while the other person enters in your commands quickly and you just pay the kiosk at the end. They could have done this with very little investment in technology. Could improve the drive-thru experience too (my experience is they can't hear anything you say, I'll have to repeat myself 3x minimum, and chances are I won't be able to understand them if they ask me anything either).
When I visit Shake Shack, it's the one place I see that the kiosk is mandatory. But, at least they are iPads and decently designed. It's still very tap heavy and slow to enter simple customizations. The main thing they did right was put 6 of them out, so it's rare you have to wait for one because if you do have to, it's probably a long wait. It's also when one of them will step up to the register and start to help alleviate the line. The worst thing they did, was prompt for a tip at the self-service kiosk before you've seen your food or even found out if anyone is actually working back in the kitchen.
Comment by Barbing 7 hours ago
2022's conveyer belt, hadn't seen: https://www.cbsnews.com/news/mcdonalds-automated-restaurant-...
No sooner did I hit post than I had to run. But on my way, I thought with what I wanted to edit my post, which was to clarify the current testing Taco Bell is doing in the drive through. But I assume wherever you do it, once it gets good enough, maybe you can move it into the restaurant. Like you say, labor savings, so they'd have to move it into the restaurant the moment they could get away with it.
Comment by zarzavat 1 day ago
Comment by jasomill 1 day ago
Also, when the app or kiosk bugs out and fails to correctly process an offer, or lose an order, McDonald's cashiers and managers are in my experience typically trained to set things right. Not only will cashiers honor "app only" deals at the register when something goes wrong, managers will occasionally comp the entire order.
Comment by lotsofpulp 1 day ago
Comment by rapind 1 day ago
Do you want to add one of [x]?... No. How about now, add one of [x]?... No. Do you want to round up your total to [n]?... No. Do you want to eat in, even though we'll still put it in a takeaway bag so this option is really just the equivalent of a close door button on an elevator in that it does nothing except placate you?... Yes.
Comment by sowbug 1 day ago
If you've ever watched TV with someone who gets distracted and sets down the remote after each button press while Netflix's UI slowly loads, you know that three or four UI interactions can turn into a several-minute ordeal.
Comment by b112 1 day ago
Comment by DrewADesign 1 day ago
Comment by b112 1 day ago
I can enter an elevator is under a second and push the button. This is doubly faster when not waiting for the doors to open fully, effectively making my button push at 0 seconds from door full open.
If you're saying "3 seconds is not long to wait, so it's the same as the button doing nothing", this is false, untrue, and I often use it.
Alternatively, requiring elevator door to wait 3 seconds as a default does not negate someone overriding that.
I've manipulated the button and seen timing differences. It does work. It does make a difference.
Did you mean something else?
Comment by DrewADesign 1 day ago
Let me expound a bit —
The close-door button cannot override the ADA minimum 3-second open time… the door must remain open for at least 3 seconds no matter what you press. But, most are configured to automatically close at 3 seconds. So as soon as the door-close function is no longer overridden, the door starts closing anyway, so pressing the button has no effect. With the door-open button and door sensor, they generally start closing immediately when they’re not active, so since the doors are already closing, the door-close button has no effect. If the door-open button is configured to open the door more than momentarily, the door close button should function.
If the elevator is designed to stay open longer than the 3-second period during which the door-close button is overridden, it will be available after the first 3 seconds. So if it’s configured to stay open for 10 seconds, the door-close button will be inactive for 3 seconds, but will start a door close, when pressed, from the 4th through the 10th second. At 10 seconds, the door will be closing anyway.
If a regular people-moving elevator is configured to be capable of closing the door in less than 3 seconds, it’s out-of-code. Since professional elevator companies maintain and configure most (all?) up-to-code elevators, and they’re probably liable for them to some extent, I doubt that’s common. It’s not like I’ve studied it or anything though.
I’m pretty sure that timing it out with a stopwatch would reveal that no matter what is happening, the door stays open for a minimum of 3 seconds. Anything beyond 3 seconds depends on how it’s configured, but most are configured to close as soon as they legally can.
Comment by b112 19 hours ago
The 1991 requirements don't seem to mention this, and it wasn't until 2012? that the new rules came into effect it seems. And that's only for new construction or alterations. How many elevators are legacy? And it's not like I use elevators daily, I think the last time I used one was 2 years ago.
But an interesting dive into it. Thanks for responding cogently.
Comment by 1attice 1 day ago
Comment by toast0 1 day ago
I ordered from the wrong location once, and it's fine, they don't work the order until you arrive, and they refund it at the end of the day, but they lost a sale because I was so frustrated that I just drove home without picking up food like I was expecting to.
And the way prices are now, you need to order in the app if you want a chance at value, so if I don't have time to poke at the app, I won't go.
Comment by jasomill 1 day ago
As far as I can tell, they're at least supposed to use location services to start the order when you're nearby. When the store isn't super busy my order is typically ready when I arrive, and I've ordered 10-15 minutes before arrival a few times and my orders weren't cold.
Maybe this is what they're supposed to do, but the system and/or employees don't do it reliably.
Or perhaps it's because I typically do counter pick-up, and almost always have a small (1-3 item) order.
It makes sense that they wouldn't prep your order if you're just going to be waiting in a long drive thru line anyway, though this could obviously lead to further delays because they don't reliably have larger orders finished in the time it takes to get from the speaker to the pick up window.
Comment by Dylan16807 1 day ago
I've only used the app a couple times so I only knew the first half of that.
Comment by toast0 1 day ago
Not being able to start a new order is also great when you had a successful order that the app didn't notice and then you have to clear app data days later when you want to order again... but I think McDonalds may have added a button to just order anyway in the past not too long.
Comment by DrewADesign 1 day ago
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Comment by lmpdev 1 day ago
Just low end uncustomised NUCs overheating behind the screen
No idea if that’s still the case
Comment by jimmydorry 1 day ago
And the app continues to get worse each update. The checkout process used to be quick and responsive. They've since made it require additional clicks and take much longer.
Comment by Barbing 1 day ago
Causing delays for unprofitable customers. Any business is going to do it if they can. /tinfoil
(Their margins shouldn't be this bad.)
Comment by jimmydorry 1 day ago
I wonder how slow you can make an app before a significant number of people will just order elsewhere? Give it a few more years of downgrades to the app, and I'll have reached it.
Comment by Barbing 1 day ago
That's funny about it being bad enough, it just makes you want to leave.
And to anyone reading- be careful with the McDonald's spyware, by the way. You might have it for lunch. Then by dinner time, see a little icon on your phone and realize they've been tracking your precise location all day.
Comment by 7bit 1 day ago
Germany btw
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Comment by ButlerianJihad 1 day ago
Support told me that I was better off abandoning the account and creating a new one.
While I did recover my phone, I decided that it was best to simply stop doing business with Walmart, and I haven’t missed them one bit!
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Comment by gerdesj 1 day ago
Nowadays with all our fancy crappy comms, 200+ms is considered normal. Ever noticed the lag on a Teams call?
Comment by rasz 1 day ago
Comment by danielheath 1 day ago
That's the point!
It feels _very_ sluggish if I try it after spending some time using a windows 98 VM, or a library catalog from 1990.
Comment by jauco 1 day ago
Comment by userbinator 1 day ago
McD's is readable with JS off, because the "meat" of the content is plain HTML. I also like how the other links here are to URLs of the form "/en/products/nnnn", which further reinforces the fact that the pages are server-side.
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Comment by jdorfman 1 day ago
https://boingboing.net/2026/04/08/japans-truth-in-packaging-...
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Comment by ZeWaka 1 day ago
>No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the
>content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services
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Comment by consp 1 day ago
If I remember correctly there is a small trouble shooting section in the floor managers quality guide (small booklet with all procedures, weights, temperatures, stack height of boxes etc) which hints you at what is going wrong if you ever want to know and get your hands on one. Though that will have changed since mine is ancient.
Comment by bschwindHN 1 day ago
That reminds me of when I worked at a movie theater. We used to serve the popcorn scooped directly from the popping machine into a bucket. But then they had a corporate guy come in and install warmers so we could pre-load a bunch of buckets/bags of popcorn and hand them out when ordered. Of course the ones from the warmers aren't as good as the ones freshly popped, and this guy gave some bullshit about "ackshually popcorn right out of the popper isn't as good, it needs time to dry". It's not like the customer is about to take their popcorn into a multi-hour sitting activity where they have time to "let it dry"...
I always tried to hook up the nice customers with the fresh stuff when I could, it felt criminal handing them one out of the warmer.
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Comment by croon 1 day ago
[0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...
Comment by Kailhus 1 day ago
Comment by croon 1 day ago
https://www.hungryjacks.com.au/Upload/HJ/Media/Menu/product/...
compared to the Japanese:
https://www.burgerking.co.jp/images/menu/web/main/2025/09/04...
Comment by MrGilbert 1 day ago
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Comment by sph 1 day ago
Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.
Comment by rrr_oh_man 1 day ago
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Comment by sph 1 day ago
Urge to fix something, or tricking one to spend money for a novelty is quite literally the opposite of wabi-sabi.
Comment by crazygringo 1 day ago
https://www.mcdonalds.co.jp/en/products/4530/
But others, it's just inexplicable:
https://www.mcdonalds.co.jp/en/products/1010/
Burger King isn't doing this though (close the two popups to see the menu):
https://www.burgerking.co.jp/menu
Is it some kind of trendy style? It does feel kinda... cute.
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Comment by nomilk 1 day ago
> Its best-known use is in certain orders of Classical columns that diminish in a very gentle curve, rather than in a straight line as they narrow going upward. The human eye would allegedly perceive that the middle of the column was diminishing in a concave curve halfway up the column, and entasis corrects this.
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Comment by tenpies 1 day ago
Having food askew is probably messing with the eater's qi.
Comment by silves89 1 day ago
For a deeper look at this philosophy of craft you won't do much better than The Beauty of Everyday Things, by Soetsu Yanagi: https://uk.bookshop.org/p/books/the-beauty-of-everyday-thing...
Comment by glhaynes 1 day ago
It's just much more visually interesting than a page full of perfect burgers. Each one looks like a unique thing from the real world; they don't "look AI", as the kids say these days.
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Comment by brandall10 1 day ago
- Yes food, as well as alcohol, was quite cheap. Had very few meals that came out to more than $10, alcohol (about $3-4/drink) included.
- I purchased a couple pairs of running shoes that were about 30% cheaper than they were offered for sale in the US.
- I purchased an umbrella for $45 that sells in the US for $75.
- An all-access pass at their premier amusement park, Fuji-Q Highland, was only about $40 - when entry to comparable parks in the US can easily be twice as much.
- I recall the subway came out to around $1.50 a ride, roughly half what the NYC subway costs and the 1 and 3 day passes made it ridiculously cheap (IIRC something like $5/$10).
- I only used capsule hotels, but those were only $15 to up to $38 for a luxury one, almost all in desirable/touristy areas.
- I also took a look at apartments, and in decent areas in Tokyo you can find small apartments for about $1500 that would cost ~$3500 in Manhattan, or maybe $2000 in medium sized US city centers.
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(That being said I tried to calculate the ratio of hourly wage to McChicken sandwich and Japanese workers came out with a better deal than Canadian ones)
Comment by throwaway2037 1 day ago
> ... I tried to calculate the ratio of hourly wage to ...
Are you familiar with the Big Mac index that The Economist (magazine) publishes? It is a cool spin on PPP (purchasing power parity).Comment by sorbusherra 1 day ago
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Comment by haunter 1 day ago
A Big Mac is 10€ in France...
We are ripped off big time in the US and Europe for nothing.
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Comment by gib444 1 day ago
We (it's a similar story in the UK - 14 EUR minimum wage) are indirectly paying a lot of extra taxes
Not forgetting 20% VAT of course
And our governments doing all they can to ensure property prices stay high and rise even higher (don't listen to what they say, look at the data)
Comment by tancop 23 hours ago
the actual difference is more than 60 percent. hk is not really known for cheap rent and taxes cant fully explain the rest. what im trying to say is the insane prices in europe and usa are a choice.
Comment by gib444 22 hours ago
Lower-case is neither cute nor a flex.
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Comment by Loughla 1 day ago
Except with pickles. They never get the pickles on the actual burger.
Comment by john_strinlai 1 day ago
there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles.
i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently
Comment by jldugger 1 day ago
Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.
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I suspect that efficiency of layout is the top priority in both cases, but I wouldn't be surprised if McDonald's is also consciously trying to show that their food is human-prepared, both in the store design and in their food photos.
Comment by TurdF3rguson 1 day ago
The new ones near me now have touch menu that customers enter and swipe payment instead of cashiers and the grill area is no longer visible.
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Comment by kelnos 1 day ago
The US site doesn't use this placement strategy, though. The Japanese one looks better. No surprise there.
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Comment by HarHarVeryFunny 1 day ago
I find these annoying. I guess they are going for organic/realistic rather than too perfect, but every other aspect of the photos - the aesthetically melting cheese, etc - follows the norms of fake fast food photography, so why bother?
Comment by spacebacon 1 day ago
McDonald’s Germany has a Philly stack.
https://www.mcdonalds.com/de/de-de/produkte/alle-produkte/bu...
Comment by alliao 1 day ago
*edit: I'd like to also comment on the crazy lighting going on.. if the photographer of this can see this comment, please take a pic of the setup..this look quite intense
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I’m sure discussions like this is exactly why they did it. Considering other chains in Japan don’t do this, it clearly has nothing with regulations (unless those are really unevenly enforced).
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Comment by ryanmcgarvey 1 day ago
...why are they all skewed, save for the buns that are already lopsided? Those I'll note are perfectly seated. Some are more skewed than others. Like the Big Mac is only slightly skewed.
Is there a pecking order to how skewed they are? Some social hierarchy of sandwiches?
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https://www.mcdonalds.co.jp/en/products/1210/
Big Macs haven't been that cheap since 2008 in the US.
Comment by TheGRS 1 day ago
Oddly I could not find any cheaply priced Japanese Whiskey, and I looked around quite a bit. It was all about as much or more than what I could get it for in the states.
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Comment by throwaway2037 1 day ago
> Oddly I could not find any cheaply priced Japanese Whiskey
Any bog-standard supermarket will carry a variety of very low end Japanese Whiskeys. You can easily find 750ml for about 1000 yen. It won't poison you(!), but it is pretty rough. At this price point, it is rarely drunk neat. Also, Japan has nationwide uniform alcohol taxes. Alcohol taxes vary widely in the US by jurisdiction.Comment by TheGRS 19 hours ago
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Source: I watch a lot of behind the scenes restaurant videos on YouTube and I'm always shocked at the prices. Most dishes are cheaper than if I were to go to the grocery store and cook it myself...
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Comment by selcuka 1 day ago
Reminds me of this monologue from the 1993 movie Falling Down [1]:
> See, this is what I'm talking about. Look at that. See what I mean? It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture?
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Comment by jokethrowaway 1 day ago
I wonder if it's related to their strict rules on realistic pictures for advertising products
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Comment by ButlerianJihad 1 day ago
It is basically expected that any foreign chef must adapt their idea of cuisine to fit the available ingredients and processes in the host country. It is simply a fact of life that there are many fruits and vegetables, to begin with, that are rare or nonexistent here in the USA. And centuries ago, Chinese food as we know it originated in San Francisco, based on ingredients that could be readily acquired in San Francisco on an immigrant's budget.
Some produce and even animals can be cultivated stateside by immigrant communities, but it's simply prohibitive to try and exactly reproduce foreign cuisines here. You will basically find that American fruits, vegetables, and animals are adopted and "Western fusion" cuisine rules the roost here.
It may be surprising that a "Three-Ring Binder" franchise like McDonald's should have local variation, when their pride is being completely uniform and predictable in the USA. On any American highway I can pull into a McD's and count on having exactly the same meal as anywhere else. But if you cross an international border, a hemisphere, into new climates and terroirs, you should expect significant variation.
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Literally zero people do what Spurlock did in that film.
Comment by IAmBroom 20 hours ago
I've seen two in my life vomit while walking without missing a step.
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Comment by jamesrom 1 day ago
I think the most correct take is that seeing a the top bun slightly off is more realistic and honest.
Respecting your customers, even in advertising, is appreciated.
Comment by satisfice 1 day ago
A sweet disorder in the dressing
Kindles in food a wantonnessing;
A bun about the burgers thrown
Into a fine distraction;
An erring lettuce, which here and there
Enthrals the growling stomacher;
A sauce neglectful, and thereby
ketchup to flow confusedly;
A spilling salt, deserving note,
Into the rumpled sandwich tote;
A careless side dish, in whose fries
I see a wild ed'bility:
Do more bewitch me, than when meals
Are too precise in their appeals.Comment by fontain 1 day ago
The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.
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Comment by hecanjog 1 day ago
Does it imply there is a cultural difference that would make this style more lucrative in Japan than other places? Does it suggest compositionally the alignment of asymmetric shapes in a regular form is more satisfying than a regular arrangement of identical forms? Does it imply that given an array of nearly identical choices it's important to add some noise visually to distinguish?
I'm a cynical person by nature but I'm seriously not understanding what makes this interesting.
We might as well discuss the effectiveness of simulated grime in the most recent Clorox advertising campaign?
Comment by Liftyee 1 day ago
You've also listed a few questions that seem pretty interesting to me, from a curiosity perspective.
Comment by standardly 20 hours ago